The redefined bacon, in a supermarket near you... VIVO veal bacon!

SAINT-HYACINTHE, QC, Nov. 20, 2014 /CNW Telbec/ - Mario Maillet, president and CEO of Écolait Ltd., the largest milk and grain-fed veal production and processing company in Quebec, is proud to present the very first VIVO product to true bacon lovers. Prepared using traditional methods, this unique and high quality product proudly bears the Aliments du Québec certification. With just 5% fat per portion and over 8 grams of protein, VIVO veal bacon offers a healthy and tasty alternative to regular bacon. And with packaging made in Quebec and a bold and modern visual presentation, the new VIVO bacon will instantly stand out on Quebec's METRO and IGA supermarket shelves.

VIVO: …bien élevés
After the September 17, 2014 announcement of its agreement with the Atlantic Veterinary College at the University of Prince Edward Island aimed at evolving Écolait's animal welfare practices into a global standard, Écolait launched its new brand VIVO ...bien élevés on October 9^th. At the same time, Écolait introduced the dynamic spokesperson for this new brand: chef Marjorie Maltais. Today, Mario Maillet, president and CEO of Écolait Ltd., is proud to present the very first product bearing the VIVO ...bien élevés signature to Quebec consumers. "We used all the required resources to help this value-added, milk-fed veal product meet the standards we set in terms of quality, health and great taste", said Mario Maillet. "This wonderful and tasty endeavor is just the beginning, and other equally innovative veal products will soon be available, concluded Mario Maillet.

About Écolait

Founded over 35 years ago in Quebec, Écolait has become a North American leader in the production and processing of milk and grain-fed veal of the highest quality. Based in St-Hyacinthe, the company has over three hundred employees and owns facilities in Terrebonne, Ontario and the United States. Écolait will produce, process and market VIVO products, which will be available in the near future, and several ads for VIVO products will be unveiled shortly.

Écolait aspires to become the leader in animal welfare values. On September 17, 2014, a unique Canadian partnership between Écolait and Prince Edward Island University was announced in order to further the development of animal welfare best practices.

To find out more about VIVO, visit: www.veauvivo.com

Image with caption: "VIVO veal bacon! The redefined bacon, in a supermarket near you... (CNW Group/Souveraineté Alimentaire inc)". Image available at: http://photos.newswire.ca/images/download/20141120_C8160_PHOTO_EN_8309.jpg

Image with caption: "Vivo (CNW Group/Souveraineté Alimentaire inc)". Image available at: http://photos.newswire.ca/images/download/20141120_C8160_PHOTO_EN_8308.jpg

SOURCE: Vivo

For further information: André Michaud, 514 268-6285, [e-mail]