The Red Prince Civility Event is coming

Get Ready to Take the 30-Day Civility Challenge

TORONTO, Jan. 27 /CNW/ -Hear ye! Hear ye! On Friday, February 5th, Torontonians are formally invited to the Red Prince's Civility Event as a new local apple claims the throne - the Red Prince. To celebrate this new apple variety hailing from Europe, now locally grown in Ontario, the Red Prince himself will be in the underground PATH system at the Exchange Tower (130 King Street West) and First Canadian Place (100 King Street West) between 11am and 2pm where his team will distribute more than 10,000 Red Prince apples to the public.

In addition, to help promote the return of civility and manners to society and to encourage acts of kindness, the Red Prince and the Adelaide Spa will indulge passersby with the royal treatment by offering free hand massages for men and women during their lunch hour. Louise Fox, owner of The Etiquette Ladies, will be onsite to provide useful etiquette tips proven to be beneficial in business situations, family life and dating and to help launch the 30 day civility challenge.


    What:  The Red Prince Civility Event

    When:  Friday, February 5th from 11am until 2pm

    Where: Toronto's underground PATH system at the Exchange Tower
           (130 King Street West, on the Concourse level in the main hallway)
           and First Canadian Place (100 King Street West, on the
           Concourse level near the waterfall)

    Why:   To celebrate the Red Prince apple and to reintroduce manners and
           etiquette to society

    Who:   Everyone

    About the 30 Day Civility Challenge

To help bring civility and good manners back to the forefront, the Red Prince has created a 30 day civility challenge featuring a civility task that anyone can perform every day for a month. Tasks are as simple as "smiling at a stranger you see today" or "offering to do the dishes." As such, the Red Prince will tweet a task every day for 30 days starting on Friday, February 5th from his Twitter account @RedPrinceApple. A printable 30 day civility challenge tracker worksheet can also be downloaded at

    About Global Fruit

Global Fruit is a Canadian company owned by Irma and Marius Botden, who hold exclusive rights to grow the Red Prince apple in Canada. Global Fruit is headquartered in Clarksburg, Ontario, but their apple orchards extend across the Southern Ontario region where they grow many varieties including the Red Prince, the Honey Crisp and the Ambrosia. They are dedicated to sustainable growing practices and to increasing the consumption of local product. For more information, please visit:

    About Martin's Family Fruit Farm

Martin's Family Fruit Farm is an independently owned company which exclusively packs and distributes the Red Prince apple in Canada. Established in 1971, this family business owns over 700 acres of quality orchards located in various locations across Ontario. Martin's boasts many prestigious awards including the 2004 Ontario Global Traders award for Excellence in exporting as well as a 2005 Environmental award by the Greater Kitchener Waterloo Chamber of Commerce. For more information, please visit


For further information: For further information: about The Red Prince Civility Event or to arrange an interview with a spokesperson, please contact: Jennifer Potvin, Faye Clack Communications, Office: (905) 206-0577, ext 223, Cell: (905) 464-7523, Email:; or Nicole Meitsch, Faye Clack Communications, Office: (905) 206-0577, ext 226, Email:

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