Nicki Minaj Introduces her first Direct to Consumer Scent
NEW YORK, Feb. 19, 2019 /CNW/ -- Global superstar, Nicki Minaj, reveals a Limited Edition Queen fragrance designed to be a nod to her sexy and confident platinum-selling album. In partnership with LUXE Brands, the newest fragrance launched exclusively online at www.nickiminajfragrance.com, and is a disruptive introduction and preview of what's next to come in the beauty arena from the iconic artist.
Inspired by Nicki's bold and unapologetic approach to life, the Limited Edition Queen fragrance exudes luxury, attitude and strength – the ultimate way to celebrate the "Queen" in all of us. The reigning queen of hip-hop is stronger than ever boasting nearly 100 Million followers on Instagram, a modeling contract with Wilhelmina, and recent partnerships with Mercedes Benz and Diesel fashion. Last year, she released her fourth consecutive platinum-selling album "Queen" to critical acclaim and became the first female artist with 100 career appearances on the Billboard Hot 100 chart.
"I'm so excited to be launching a new fragrance for my fans. It's a special scent fit for a Queen, and for all the Queens in their lives," said Minaj.
LUXE Brands, a beauty industry leader and innovator, was eager to add the direct to consumer model to their distribution strategy. "We knew with Nicki's social footprint and loyal fan base that her fans would be eagerly waiting for something new and special from the artist. This limited-edition fragrance is just the beginning of what is next to come from Nicki Minaj in partnership with LUXE Brands. We will continue to keep pushing the envelope to deliver innovative fragrances to the market," says Tony Bajaj, Chief Executive Officer of LUXE Brands.
THE FRAGRANCE
The intoxicating fragrance opens with sexy top notes of Asian Pear and Bergamot. The smooth sensual creamy dry down is wrapped with notes of Sleek Woods, Praline and Musk.
Seductively Intoxicating (TOP)
Asian Pear
Bergamont
Queens Core (HEART)
Heliotrope
Sexy and Sensual (DRY DOWN)
Sleek Woods
Tonka Bean
Praline
Musk
THE DESIGN
Dipped in gold. Wrapped in velvet. The perfect gift.
Nicki's iconic bottle is dipped in gold and further adorned with a removable headpiece that can be worn as a bracelet – a little something extra for her Barbz.
THE PRODUCT
Nicki Minaj Queen Limited Edition Eau de Parfum Spray, 3.4 fl. oz. /100ml is available for $75 only on www.nickiminajfragrance.com.
ABOUT LUXE BRANDS
LUXE Brands, Inc. is a prestige beauty company with a portfolio of brands distributed in over 70 countries. The company's portfolio includes Ariana Grande and DDF skincare, as well as the distribution rights in North America for the Jennifer Lopez, Hawaiian Tropic, Jean Patou and Porsche Design fragrances.
SOURCE LUXE Brands
For further information: Creative Media Marketing, Alexa Rossi, [email protected]
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