TORONTO, April 30, 2019 /CNW/ - The Princess Margaret Cancer Foundation is celebrating the launch of its first-ever national peer-to-peer fundraising campaign, Colour To Conquer. This initiative invites Canadians to colour their hair in bold hues during the month of May to raise funds and awareness for world-leading cancer research at one of the top 5 cancer research centers in the world – Princess Margaret Cancer Centre.
Known for its ability to affect moods, feelings and emotions, Colour To Conquer encourages Canadians to get creative and bold with colour to help uplift and inspire those who have been touched by cancer. The program offers Canadians a fun yet meaningful way to support a serious cause.
The statistics are sobering. Nearly 1 in 2 Canadians will be diagnosed with cancer in their lifetime, making cancer one of the leading causes of death in Canada and world-wide.
"As Canada's largest cancer research and care centre, The Princess Margaret is pioneering cutting-edge ways to prevent, diagnose and treat cancer…but we can't do it alone," says Michael Burns, President & CEO of The Princess Margaret Cancer Centre. "By colouring your hair and raising funds for world-leading cancer research, you're helping us make great strides in extending the lives of those living with cancer."
Last month, the campaign kicked off with the unveiling of their first-ever Colour Club -- an immersive pop-up-for-a-cause in the heart of downtown that successfully attracted hundreds of visitors and raised awareness around The Princess Margaret's Colour To Conquer program.
The Princess Margaret Cancer Foundation would like to thank the following sponsors for their support of this national initiative: Bell Media, JOICO, Allied Beauty Association, CANRAD Beauty, DANNYCO, Salon Magazine and Extend-it.
How to participate:
Be Bold, Choose Your Hair Colour, Raise Funds for Cancer Research and Challenge Others!
Register at colourtoconquer.ca and build a personal page to tell people why you're supporting the cause!
Fundraising – Don't be shy! Ask colleagues, friends and loved ones to support your big bold hair transformation. There is no minimum to raise for this program.
Give – Donate to your own campaign or support a fellow friend who is colouring their hair to conquer cancer!
About The Princess Margaret Cancer Foundation The Princess Margaret Cancer Foundation (The PMCF) is one of the world's leading cancer charities. Its mission is to enable future care now by raising funds that accelerate cancer research, education, and clinical care benefitting patients at Princess Margaret Cancer Centre, across Canada and around the world. www.thepmcf.ca
About Princess Margaret Cancer Centre Princess Margaret Cancer Centre is one of the top 5 cancer research centres in the world and is a member of the University Health Network, which also includes Toronto General and Toronto Western Hospitals, Toronto Rehabilitation Institute and The Michener Institute for Education at UHN. University Health Network is a research hospital affiliated with the University of Toronto. www.theprincessmargaret.ca
SOURCE The Princess Margaret Cancer Foundation
For further information: For press inquiries or interview opportunities please contact Lisa Kruger [email protected]