The Princess Margaret Cancer Foundation Goes Bigger, Bolder and Balder for 2016 #NOHAIRSELFIE Campaign

TORONTO, Jan. 28, 2016 /CNW/ - The following B-Roll is available by Video On-Demand web download:

The 2016 #NoHairSelfie campaign is a global, digital campaign attracting hair-ticipants worldwide who will actually or virtually shave their heads and post their selfies on social media on February 4 – World Cancer Day. This year alone, 15 million people were diagnosed with cancer worldwide; this number will reach 22 million by 2030. #NoHairSelfie aims to bring together cancer patients, survivors and those who love them for one common goal: to conquer cancer in our lifetime.

WEB Video Download link:

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact for access. 


Elissa Freeman, For the #NoHairSelfie Campaign, 416.565.5605; Diane Hargrave, For the #NoHairSelfie Campaign, 416.467.9954 x104; Kevin Shea, The Princess Margaret Cancer Foundation, 416-946-2898

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SOURCE Princess Margaret Cancer Foundation

Video with caption: "Video: The Princess Margaret Cancer Foundation kicked off their 2016 #NoHairSelfie campaign on January 5, 2016. The new crop of ‘hair-ticipants’ were revealed who will be actually or virtually fundraising and shaving their heads on February 4, 2016 on World Cancer Day.". Video available at:

For further information: CNW VIDEO SERVICES, TORONTO (877) 269-6060


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