Canada's top food brand teams up with leading Canadian chefs
TORONTO, Nov. 19, 2014 /CNW/ - (TSX: L) – Under its new rallying cry of CRAVE MORE™, the President's Choice® brand is encouraging Canadians to discover and savour global cuisine this holiday season. A recent survey found that two out of three Canadians enjoy dishes that feature a fusion of flavours from different cuisines*. To help bring international flavours to Canadian kitchens, the President's Choice® brand engaged top chefs and foodies from across the country to create globally-inspired twists on one of the most traditional holiday foods, the turkey.
The chefs were given complete creative liberty when creating their recipes; their only instruction was to use PC® Free From® Whole Turkey as a base. With this mandate, each chef created exotic dishes that allow consumers to experience global cuisine over the holidays without leaving their home.
"As a chef who has spent much of my career abroad, I appreciate how President's Choice has brought world flavours to Canadian tables through their authentic products," says Rob Bragagnolo, executive chef, Marben Restaurant. "I am constantly inspired by Canada's diverse culinary landscape as well as international cuisines, so it was easy and fun to create a global twist on one of Canada's most beloved holiday dishes."
For the full recipes and accompaniment suggestions, visit and join the PC Discoveries community at discoveries.presidentschoice.ca. More recipes ideas, tips and tricks are available at pc.ca/newcollection. Join the conversation using #pcholiday.
Turkey Sous Vide
Dino Renaerts, executive chef and partner of Bon Vivant Group, created a succulent turkey recipe by using the sous-vide cooking technique that originated in Europe as a way for chefs to create gourmet-quality dishes. To make the turkey extra juicy, Chef Dino marinated his turkey in a mixture that contained PC® black label Lucques Olive Oil and served it with the new PC® Cranberry with Port Wine Sauce.
Coconut Curry Turkey Pot Pie
Food writer Dan Clapson created a unique twist on the classic cold-weather comfort food by adding authentic South India and Southeast Asia flavours like fragrant curry, coconut milk and seasonal vegetables such as carrots, potatoes and cremini mushrooms. He portioned the mixture into ramekins and topped with the PC® Butter Puff Pastry, creating mini turkey pot pies.
Moroccan Turkey Tagine with Red Harissa Hummus and Lemon Couscous
Rob Bragagnolo, executive chef for Marben Restaurant, integrated global flavours by using authentic North African ingredients like dried apricots, raisins, olives and almonds. Chef Rob paired his turkey with a zesty lemon couscous that features a generous dollop of the PC® Red Harissa Hummus on top.
Turkey stuffed with apples, foie gras, wild mushrooms and Victor et Berthold cheese
President's Choice® Chef Martin Patenaude gave his recipe French flair by stuffing his turkey with foie gras, a well-known delicacy in France. For the stuffing, he included wild Quebec mushrooms, PC® black label Onion Cabernet Wine Jelly, Cortland apples, freshly grated nutmeg and roasted hazelnuts.
Maple Syrup Brined Roast Turkey
Richard Julien, chef and owner of Chef Live! and Eats! Urban Lunch Counter created a 'Canadiana' version of the turkey by brining in sweet, 100 per-cent-pure Canadian Maple Syrup. To accompany the turkey, he created a Wild Mushroom and Sage Pan Gravy that incorporates PC® black label Wild Mushroom Finishing Sauce. Chef Richard served it with Apricot and Amaretto Smashed Mini Sweet Potato that uses a combination of the PC® Mini Sweet Potatoes and PC® black label Apricot and Amaretto Liqueur Fruit Spread.
President's Choice® products are available at Real Canadian Superstore®, Extra Foods®, Your Independent Grocer®, Loblaws CityMarket™, Zehrs®, Fortinos®, Loblaws®, and nofrills® locations.
* Technomic, Inc., 2013, The Canadian Flavour Consumer Trend Report
About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers.
Loblaw's purpose – Live Life Well – puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations PC Financial® no-fee banking; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.
Image with caption: "Moroccan Turkey Tagine with Red Harissa Hummus and Lemon Couscous. Dish created by Rob Bragagnolo, executive chef, Marben Restaurant. (CNW Group/Loblaw Companies Limited)". Image available at: http://photos.newswire.ca/images/download/20141119_C5725_PHOTO_EN_8260.jpg
SOURCE: Loblaw Companies Limited
For further information: Loblaw Public Relations Department, 905-459-2500/ [email protected]