TORONTO, June 12, 2015 /CNW/ - The Prairie Toyota Dealers and the Canadian Women's Hockey League announced today that they have signed an agreement naming Prairie Toyota as the league's Official Automotive Sponsor.
"We are extremely excited to partner with the CWHL and support women's hockey across the Prairies," said Peter Simpson, Chairman of the Prairie Toyota Dealers Advertising Association. "Hockey is a big part of the communities our dealers operate in and this partnership represents significant opportunity for us to grow a new generation of women hockey stars in our own backyards."
The Prairie Toyota Dealers, as the league's newest sponsor, will play a critical role in ensuring that the world's best female hockey players can continue to play at the highest level possible following their collegiate hockey careers.
The relationship kicks off with the Prairie Toyota Clarkson Cup Tour that starts on June 19th and will travel to 26 cities across the Prairies this summer.
"Our partnership with the Prairie Toyota Dealers gives the CWHL an opportunity to reach fans across the Prairies in a way that we never could have in the past," said Brenda Andress, Commissioner of the Canadian Women's Hockey League. "We are truly excited to be working with the Prairie Toyota Dealers as our newest league sponsor."
About the Canadian Women's Hockey League (CWHL): The CWHL is the premier, professionally-run women's hockey league in the world. It enables elite female hockey players to pursue their dreams of competing at the highest level possible, while enhancing the lives of others through exceptional athleticism, entertainment and motivation. The league is centrally funded, with all participating teams in the CWHL receiving equal access to financial support and given the same opportunities to succeed. The CWHL is a not-for-profit organization, with every dollar going towards building a league that is dedicated to raising the profile of women's hockey, providing a place for the best female players in the world to compete and inspiring the next generation of female hockey heroines.
About the Prairie Toyota Dealers
The Prairie Toyota Dealers is a network of 37 dealers in 26 cities across the Prairies, consisting of dealers in Manitoba, Saskatchewan and Alberta as well as Kenora, Ontario, and Cranbrook and Dawson Creek, British Columbia. A consistent award winner for product quality and ownership satisfaction, Prairie Toyota is also committed to supporting women's hockey across the Prairies and the local communities that it operates in. For more information, please visit PrairieToyota.ca.
SOURCE Canadian Women's Hockey League