TORONTO, April 26, 2017 /CNW/ - With over a decade of success under its belt, The PR Department has seen unprecedented growth over the last year. As the company turns fifteen, the partners announced the launch of a sister company, The Brand Shop, as part of the evolution of the company's brand and due to increasing demand from clients to provide additional services. Headed by Founding partner Brigitte Foisy, The Brand Shop will serve as a one-stop shop that harnesses the power of senior creatives with years of experience in designing and implementing a range of full service marketing solutions – including digital and added value ad buys, web and graphic design services, video production and SEO – at a fraction of the cost of big agencies.
"Things will be just as awesome as before, only now they'll be kicked up a notch or two," says Brigitte Foisy, President and Founder of The PR Department. "We're the same, a passionate team with big ideas, delivering the same high quality, big results as before, only now with a more robust product offering and extended team that allows us continue to go above and beyond the bottom line of our clients."
CELEBRATING WITH A SLEW OF NEW ACCOUNT WINS & AWARDS
In addition to the company's 15th anniversary, the firm remains the Agency on Record for Maille Canada, a Unilever France brand, for the third consecutive year. This year's mandate will be moving from designing and managing the brand's experiential marketing, web presence and media relations programs to strategizing and developing an extensive social and digital marketing campaign.
New account wins include the launch of the Celine Dion Collection, a collaboration between the star and Montreal's Bugatti Group's for an eponymous line of handbag, luggage and accessories; the legendary hot sauce brand, Tabasco; a fifth mandate with France's number one champagne, Nicolas Feuillatte; a two-year mandate with Tunisian olive oil maker Oleiva as well as the newly signed Toronto Concert Orchestra.
The PR Department is also being recognized for its out of the box thinking for the success of the Maille Canada brand activation in 2016. The Canadian and International awards include an IABC Gold Quill Excellence Award for Communication Skills in Special Events, an Ovation Award (IABC) as well as an ACE Award from CPRS Toronto for Best Use of Special Events. The boutique firm is also in the running for a Distinction Award for the Agency of the Year title.
As part of the restructuring, The PR Department's mandates will now be led by Debora Marques, who was made partner last August. The full-service, bilingual agency represents some of the biggest names in food, fashion, health and lifestyle. With offices in Montreal and Toronto, the company prides itself in making business personal by treating every account like it was their own.
The Brand Shop: Earned, Paid, Owned, Shared Media & Experiential Marketing
SOURCE The PR Department
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