Every debit transaction supports Free The Children's youth initiative
TORONTO, Oct. 16, 2013 /CNW/ - Purchasing power is taking on a new
meaning for Canadians, as they can now help support Free The Children's
charitable initiatives around the world each time they make online
purchases by debit - using the new Free The Children RBC Virtual Visa
The new debit card, officially launched this month, allows anyone aged
14 and older to securely make purchases online, by telephone or mail
order with funds debited directly from their RBC Royal Bank deposit
bank account. RBC Royal Bank will then donate a portion of each
purchase to Free The Children, to support its international and
As this is a debit card, not a credit card, there are no interest
charges or annual fees associated with the use of the card; in
addition, RBC Royal Bank has waived any transaction fees. Purchases are
debited directly from funds in the cardholder's bank account, so
cardholders know exactly how much they have spent and how much they
have remaining in their account for savings and any future purchases.
Moreover, daily spending limits can be customized to cardholder
preferences to further manage spending.
"Through all their fundraising efforts for Free The Children, young
Canadians continue to demonstrate the difference they want to make in
their own communities and around the world," said Doug Collins,
vice-president, Payments and Banking Services, Royal Bank of Canada.
"This new debit option provides young people and adults with a
convenient, safe and secure way to help create positive change by
supporting Free The Children with every purchase they make. In
addition, because they can set daily spending limits for this debit
card, it's a great tool for smart money management."
The cumulative power of all purchases made by Free The Children RBC
Virtual Visa Debit cardholders will go toward helping Free The Children
to continue to support and inspire generations of young people to make
a positive change in the world. This year, donations from purchases
will support Free The Children's Year of Education Initiative, with a year-long fundraising commitment to build 200 new schools in
Free The Children's overseas communities.
"We know the impact small actions can have to bring about big change,"
said Marc Kielburger, co-founder of Free The Children. "We're honoured
RBC chose our charity to partner with for this new debit card, giving
socially conscious Canadians an easy way to support our international
The Free The Children RBC Virtual Debit card has daily spending limits
specifically assigned to the cardholder. These spending limits can be
decreased at any time and can be gradually increased based on the
cardholder's comfort level. These daily limits assist with budgeting
techniques for responsible spending. As with all Visa products, the
Free The Children RBC Virtual Debit card is supported by Visa's Zero
For more information about the Free The Children RBC Virtual Visa Debit
card, please visit www.rbc.com/virtualdebit.
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate
under the master brand name RBC. We are Canada's largest bank as
measured by assets and market capitalization, and are among the largest
banks in the world, based on market capitalization. We are one of North
America's leading diversified financial services companies, and provide
personal and commercial banking, wealth management services, insurance,
and investor services and wholesale banking on a global basis. We
employ approximately 80,000 full- and part-time employees who serve
more than 15 million personal, business, public sector and
institutional clients through offices in Canada, the U.S. and 44 other
countries. For more information, please visit rbc.com.
RBC supports a broad range of community initiatives through donations,
sponsorships and employee volunteer activities. In 2012, we contributed
more than $95 million to causes worldwide, including donations and
community investments of more than $64 million and $31 million in
About Free The Children
Free The Children is an international charity and educational partner.
Founded in 1995 by international activist Craig Kielburger, Free The
Children believes in a world where young people are free to achieve
their fullest potential, and empowers youth to remove barriers that
prevent them from being active local and global citizens. The
organization's domestic programs—which includes We Day, Free The
Children's signature youth empowerment event—educate, engage and
empower 1.7 million young people across North America, the UK and
around the world to become engaged global citizens. Its international
projects have brought more than 650 schools and school rooms to youth
and provided clean water and sanitation, health care and food security
to one million people around the world, freeing children and their
families from the cycle of poverty.
The organization has received the World's Children's Prize for the
Rights of the Child, the Human Rights Award from the World Association
of Non-Governmental Organizations, and has formed successful
partnerships with leading school boards and Oprah's Angel Network. For
more information, visit www.freethechildren.com.
For further information:
Kathy Bevan, Manager, Communications, RBC, 416 974-8810, firstname.lastname@example.org
Free The Children
Julia Thomas, PR Manager, Free The Children, 416 738-8702,