The Organ Project Launches National Campaign to End the Transplant Waitlist
Apr 14, 2017, 08:30 ET
First set of television and radio spots will launch in Ottawa, then rollout across North America
OTTAWA, April 14, 2017 /CNW/ - The Organ Project, a major philanthropic initiative founded by Ottawa Senators owner Eugene Melnyk today announced the launch of a series of television and radio spots aimed at raising awareness about the life-saving importance of organ donation.
The first set of thought-provoking television and radio spots will launch in the Ottawa region and will begin airing on Saturday, April 15. Thanks to the generosity of Bell Media, the radio spots will air on MAJIC 100, Ottawa's New Country 94, 580 CFRA and TSN 1200. The television spots will be broadcast on CTV Ottawa's CJOH and CHRO, Rogers Sportsnet and the Ottawa Senators' in-arena programming during the Stanley Cup playoffs.
A national and North America-wide rollout is planned as well as efforts to engage with all major North American professional sports teams within the National Hockey League, the National Football League, Major League Baseball, the Canadian Football League and Major League Soccer.
"April is Organ Donation Awareness Month across Canada so I feel there is no better time to launch this significant public awareness campaign focused on highlighting the life-saving importance for all of us to register to be organ donors," said The Organ Project's Founder Eugene Melnyk. "This campaign is our first major step towards ending the organ donor waitlist where people of all ages wait desperately for life-saving transplants. This campaign is intended to bring organ donation to the forefront and by doing so encourage as many individuals as possible to have the all-important conversation with family and friends about giving the gift of life by becoming an organ donor."
Celebrity Morgan Freeman's universally recognizable voice is featured in several of the television and radio spots which are aimed at taking the public on various thought-provoking journeys to highlight the life-saving importance of being an organ donor and how it can help end the transplant waitlist where 4,600 Canadians currently wait in desperate need of transplants.
The television spots were first previewed on March 31, 2017 when The Organ Project hosted a sold out and highly successful inaugural fundraising gala featuring seven-time Grammy Award winner Carrie Underwood. The highly anticipated gala raised nearly $1.4 million that will be invested into a number of important programs and policy initiatives including today's launch of The Organ Project's national public awareness and education campaign.
Additional television spots will be released as part of the national and North America-wide rollout of this campaign.
About The Organ Project
Launched in February 2017 by Eugene Melnyk the Owner and Chairman of the Ottawa Senators Hockey Club, The Organ Project is a charitable organization focused on ending the organ donor wait list for transplants. In Canada, more than 4,600 people are in desperate need of a life-saving organ transplant. The Organ Project aims to make traditional organ donor registration simpler, efficient, and more accessible because a single organ donor has the power to save eight lives. By working with federal, provincial and state governments, The Organ Project will also explore policy changes to make real and practical system improvements to organ donation and transplantation across Canada and the United States. For more information on The Organ Project please visit our website at www.theorganproject.net or follow us on Twitter at https://twitter.com/theorganproject
SOURCE The Organ Project
For further information: Laryssa Waler-Hetmanczuk, [email protected]; Shiv Raj, [email protected]
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