TORONTO, Nov. 23 /CNW/ - The Oral Aesthetic Advocacy Group's commitment to helping people achieve their best smile just got a holiday twist with the launch of a new campaign to provide partial grants to applicants who applied for a Cosmetic Dentistry Grant.

Effective immediately and continuing through the holiday season, the OAAG will - along with participating dentists - be hand selecting candidates who will be awarded partial cosmetic dentistry grants and begin treatment straight away.  "Whereas during the regular year we administer grants based on random selection, the holiday season is all about making wishes come true," said Lola Snidman, Founder and CEO of the Oral Aesthetic Advocacy Group. "By choosing candidates that we feel would truly benefit from the gift of an improved smile we are doing just that."

The decision to allocate partial grants over the holidays was a logical one.  Although the holiday season is a happy time, it is often filled with angst over seeing old friends and family and can often bring up feelings of insecurity or self consciousness.  "Most people are just looking for that extra little nudge to help them take a step towards a healthy more beautiful smile," suggested Dr. Efram Kazman, one of the OAAG's participating dentists. "An opportunity to be awarded a partial grant towards dental work will open the door for so many more applicants and will truly transform lives."

The OAAG's goal to deliver $1 million dollars in cosmetic dentistry grants this year is guaranteed to pick up momentum with the launch of this new holiday campaign.  Ms. Snidman suggested, "If this year's campaign exceeds our expectations as I suspect it will, then it's definitely something we'd look forward to renewing on other special occasions."

About the Oral Aesthetic Advocacy Group
The Oral Aesthetic Advocacy Group Inc, (OAAG) is a research, information and funding organization founded in 2010 by dental practitioners and industry professionals.

About the Cosmetic Dentistry Grants Program
The CDG program is dedicated to advocating the benefits of a confident, healthy smile. The CDG intends to continually achieve this by raising awareness of the benefits of a confident smile; providing contributing dental practitioners with patient-focused advocacy programs; and, expanding our Organization to new communities across North America every year.


For further information: For further information:

Lola Snidman, President
The Oral Aesthetic Advocacy Group
Attn: Lola Snidman
Tel: 416-730-5662

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