The Ontario Produce Marketing Association Partners with Student Nutrition Ontario to Implement the "New Fast Food" Initiative in Over 1,000 Schools Across the Province

TORONTO, Nov. 6, 2017 /CNW/ - The Ontario Produce Marketing Association (OPMA) has partnered with Student Nutrition Ontario (SNO) to help kids make healthier choices when it comes to food. The "New Fast Food" campaign, consists of four, unique vibrant posters that have been distributed to 1,200 primary grade, middle and high schools, in the province.

Student Nutrition Ontario (CNW Group/Ontario Produce Marketing Association)

"The concept of the program is quite simple," states Virginia Zimm, President of the OPMA. "No matter what age the students are, this series of posters will create a response in the student population that may provoke better, healthier fast food choices like fresh produce! What could be faster than an apple?"

The first of their kind to go into any school in Ontario, the pictorial representations are meant to transcend any language or cultural boundaries that are sure to exist in our diverse society. Children of all ages and backgrounds will understand the message the posters are conveying and hopefully encourage dialogue with friends, teachers, parents and caregivers.

In addition to the physical posters, the OPMA in partnership with SNO, is launching a social media campaign to support this initiative. Each poster has the OPMA "producemadesimple.ca" website across the bottom. Students and parents are encouraged to visit this website and follow them on Instagram, Facebook and Twitter. These tools will provide interested parties with access to content concerning everything from how to select, handle, store, and prepare fresh fruits and vegetables. They will also have access to hundreds of 'simple' recipes they can try for themselves or with the assistance of their parent or guardian, depending on their age.

Let's inspire our youth to make better food choices for their continued good health!

About Student Nutrition Ontario: At Student Nutrition Ontario, we stand for community, collaboration, and student success. We empower communities to address local needs and ensure that every student has access to nutritious foods, learns to make healthy choices, and is able to succeed. To support our partners, we bring knowledge, guidance, experience and passion. We offer a unified voice with the power to influence, build capacity, and ensure every student is well nourished.

About Ontario Produce Marketing Association: The Ontario Produce Marketing Association is a member-funded, not-for-profit organization whose primary objective is to increase the consumption of fresh fruits and vegetables in Ontario.

SOURCE Ontario Produce Marketing Association

For further information: Emilia De Sousa, Marketing and Communications Coordinator, [e-mail]; Oriel Thomson, Manager, Partnership and Resource Development, [e-mail]

Organization Profile

Ontario Produce Marketing Association