YELLOWKNIFE, March 27, 2013 /CNW/ - With a growing economy and an impressive list of resource mega-projects on its horizon, the Northwest Territories is on the verge of an historic boom. Add the upcoming economic jolt of Devolution, previewed by Prime Minister Stephen Harper's recent trip to Yellowknife, and the future really does look like it belongs to Canada's North.
But lighting this boom's fuse will require an expanded labour force of both skilled and professional workers. That's why the Government of the Northwest Territories' Department of Industry, Tourism and Investment has launched Move Up, an innovative recruitment program that's part of its Come Make Your Mark awareness campaign (ComeMakeYourMark.ca).
"Move Up is creating awareness of the NWT as a great place to work, live and play," says Dave Ramsay, the Minister of Industry, Tourism and Investment, Government of the Northwest Territories.
"We realize that we have to compete against a lot of regions seeking the same first-rate workers, and we want to highlight the many benefits of an NWT job. So we surveyed jobseekers who'd previously responded to the Come Make Your Mark campaign and focused directly on what their key attractors were. And it turns out the NWT has what they're looking for. Things like higher salaries, lower taxes, faster career paths and a competitive cost of living."
The Move Up campaign has multiple elements: an on-line jobs board where jobseekers can directly apply for jobs posted by NWT employers; a partnership program that keeps those employers actively involved; key information about the many benefits of working and living in the NWT; a quick-response social media campaign; and intriguing, myth-busting facts about life in the Northwest Territories.
SOURCE: Outcrop Communications Ltd.
For further information:
Industry Tourism and Investment
Government of the Northwest Territories