TORONTO, Sept. 23, 2014 /CNW/ - The National Magazine Awards Foundation (NMAF) is pleased to announce the launch of a nationwide newsstand promotion designed to increase awareness about Canada's top award-winning magazines. This strategic partnership, part of the NMAF's mandate to promote award-winning magazines and content, will run from September 22 to October 18. During this period, this year's eligible winning publications will be featured in a special NMA display in 91 Indigo superstores across the country.
More specifically, the objective of this initiative is to significantly increase single-copy sales of award-winning magazines by providing publishers with the opportunity to leverage their prestigious, nationally recognized award through a group marketing effort to increase newsstand sales, magazine awareness and future subscriptions in a cost-effective manner.
While print publications are rising to meet the challenges and opportunities of the digital era, the newsstand remains a significant place of reader engagement. With this promotion, the NMAF's goal is to provide magazines with a unique opportunity to showcase their award-winning status and to maximize their impact on the newsstand.
Participating magazines include Magazine of the Year winner Cottage Life, as well as award winners Azure, Chatelaine, ELLE Canada, FASHION Magazine, fshnunlimited (f.u.), Little Brother, Maclean's, Prefix Photo, Sharp, Sportsnet, The Walrus, This Magazine, Toronto Life, and the United Church Observer.
The 37th annual National Magazine Awards took place on June 6, 2014. Visit magazine-awards.com to view the complete list of this year's award-winning magazines as well as past winners in our free public archive.
The National Magazine Awards Foundation acknowledges the financial support of the Ontario Media Development Corporation, and gratefully thanks Indigo Books & Music Inc. for their support of the NMA newsstand promotion. The NMAF would also like to thank CNW Group.
ABOUT ONTARIO MEDIA DEVELOPMENT CORPORATION (OMDC)
An agency of the Government of Ontario, Ontario Media Development Corporation supports the province's creative economy by providing innovative programs, services and funding for the film and television; book and magazine publishing; interactive digital media and music industries. www.omdc.on.ca
ABOUT THE NATIONAL MAGAZINE AWARDS FOUNDATION
The National Magazine Awards Foundation is a bilingual, not-for-profit institution whose mission is to recognize and promote excellence in the content and creation of Canadian print and digital publications through an annual program of awards and national publicity efforts.
Image with caption: "Look for National Magazine Award-winning magazines at your nearest Chapters superstore (CNW Group/National Magazine Awards Foundation)". Image available at: http://photos.newswire.ca/images/download/20140923_C1827_PHOTO_EN_5892.jpg
SOURCE: National Magazine Awards Foundation
For further information: Émilie Pontbriand, Communications Manager, 416.939.6200, [email protected]; www.magazine-awards.com