MONTREAL, April 1, 2015 /CNW Telbec/ - With Easter approaching, Moisson Montreal, Moisson Rive-Sud and the Centre de bénévolat et moisson Laval kicked off the fourth edition of The Great Food Drive for Children with spokespeople Ève-Marie Lortie and Claudia Marques, in collaboration with Uniprix. The goal this year is to raise $ 25,000 per day until April 10, for a total of $ 250,000 to help nearly 20,000 children between the ages of 0 and 5, who are living in poverty in the Greater Montreal area.
"We call upon the public's generosity because staple products for children such as milk, baby food and diapers are essential to their development, and are currently missing from the shelves of local food banks. In 2014, these items represented less than 1% of our donations. Thanks to our leverage effect, your $ 2 donation is worth $ 36, which can then provide food support to a child for a full week. We hope that people living in the Greater Montreal area will make a donation to help us feed the children. We thank everyone as well as our valued partner Uniprix for their support", said Dany Michaud, Executive Director of Moisson Montreal.
From April 1 to 10, the public is invited to visit greatfooddrive.com to make a monetary donation. People can also visit one of the 110 participating Uniprix stores to deposit non-perishable food items for toddlers or make monetary donations. In addition, for each sale of infant formula or diapers on April 1 and 2 at participating locations, Uniprix will give $ 2 to the Great Food Drive for Children. "Because people's health is dear to our heart, it is quite natural for us to support this initiative. We are pleased to support the three food banks for a second year and are confident that our customers will follow our lead ", said Philippe Duval, President and CEO of Uniprix Group.
How to make a donation
As mothers and TV/radio hosts, the spokespeople of the Great Food Drive for Children delivered a message of hope "I appeal to all parents. Remember when your children were small. Remember everything they needed. I think you can give a little something to the families who are distressed by the end of the month. This small gesture will have a real impact in the lives of these children", said Eve-Marie Lortie. "Every child deserves to succeed. If parents are in a difficult situation, which can happen to anyone, it is our duty to help them provide their little ones with a fresh start. Let's unite!", said Claudia Marques.
Both spokespeople will be in Boucherville on April 7, from noon to 1 PM, at Uniprix Paré & Hamelin located at 520, d'Avaugour Street, suite 1000. They will also be in Laval on April 8, from 2 to 3 PM, at Uniprix Sansregret, Deschênes & Charest, located at 4769, boul. Dagenais West, to collect donations from the public.
The funds collected throughout the campaign will be used exclusively to buy and distribute baby and children's items to partner community organisations, which provide assistance to families with young children and future moms. Moisson Montreal thanks its precious partners of the Great Food Drive for Children: Uniprix, Avenue 8 and Vacationplannerscorner.com. Watch the advertising campaign message here: https://youtu.be/gt3rI8MMKMA and follow the Great Food Drive for Children on Twitter via @moissonMTL and #GFD2015.
About Moisson Montreal
A non-profit organization founded in 1984, Moisson Montreal is today the largest food bank in Canada. Through its centre for collecting, sorting and distributing emergency food assistance, the organization allocates nearly 1,000 tons of food per month to more than 200 accredited community organizations on the Island of Montreal. In turn, these organizations provide food assistance to 140,000 people, including more than 40,000 children. Moisson Montreal receives funding and supplies mainly through donations. Its operations require the collaboration of nearly 4,000 volunteers each year and result in the redistribution of about $75 million worth of groceries annually.
About Moisson Rive-Sud
Specializing in the gathering perishable and non-perishable food donations from local agri-food suppliers and local agri-food suppliers, Moisson Rive-Sud is the primary food bank for the Montérégie region, distributing at no charge to a network of 80 accredited community organizations that come to its distribution center on a weekly basis to collect foodstuffs. Moisson Rive-Sud brings food support to over 56 000 people each month, with more than one-third of these numbers being children. The annual redistribution of foodstuffs is more that 3.7 million kilos that represents a market value exceeding $ 19 M.
Centre de bénévolat et moisson Laval
The mission of this dual organization is to develop and promote volunteerism throughout the territory of the City of Laval to improve the wellbeing of its citizens. It also operates Moisson Laval to meet the needs of the territory's community organizations by collecting, processing and distributing quality food items free of charge. It has also given itself the responsibility of helping the city's disadvantaged, notably by providing emergency food aid.
SOURCE MOISSON MONTREAL
Image with caption: "The three Moissons food banks with spokespeople of the Great Food Drive for Children, Ève-Marie Lortie and Claudia Marques, as well as Monique Vallée, City Councillor and Member of the Executive Committee and Uniprix mascot UGO. (CNW Group/MOISSON MONTREAL)". Image available at: http://photos.newswire.ca/images/download/20150401_C7904_PHOTO_EN_13858.jpg
For further information: and interview requests with the spokespeople: Jessica Drolet, Advisor, 514 884-5408 or [email protected]