Sitting pretty between Red Bull London, Skywalker Ranch and Google Zurich, The Metrick System takes second place in corporate-cool
TORONTO, Sept. 12, 2012 /CNW/ - CNBC set out to create a list of the world's "Coolest Corporate Headquarters": a collection of workspaces that break the rules and don't conform to the traditional office space norms. Taking second place and standing out as the only Canadian company on the list is The Metrick System, an advertising agency in Toronto.
Located on the highest plain in Toronto, The Metrick System specializes in producing creative advertising for companies throughout North America. The studio was designed to contain the work requirements for the staff as well as the production requirements for shooting film and sound studios for recording.
Working with an open concept desk environment, the offices are reminiscent of back lot Hollywood with three areas that require either visual or sound separation. The president's office, recording studio and the kitchen are all housed in vintage Airstream trailers. Each trailer has been refitted to ensure maximum use of the space. Ceiling heights inside the trailer presented an additional challenge. 1" thick LED light panels provide illumination inside the trailers and sprinklers are recessed in the light panel. Additionally, moving these trailers up to the second floor had to be orchestrated with a team that could lift a 25' trailer inside a building.
President and Creative Director Laurence Metrick comments, "It's almost hard to believe we needed 20 years to figure out what it should be. I am looking forward to visiting the other offices on the list."
About The Metrick System
Founded in 1991 by Laurence Metrick, President and Creative Director, The Metrick System specializes in advertising, video production and interactive motion pictures. The Metrick System applies its expertise to create customized client solutions at its state-of-the-art offices in Toronto and production office in Los Angeles. For more information on The Metrick System visit metricksystem.com.
SOURCE: The Metrick System
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