The Major National Study on Generally Accepted Practices in the
Communications Industry Gets Underway

MONTREAL, May 1 /CNW Telbec/ - The Université du Québec à Montréal's (UQAM) public relations and marketing communications Chair, in partnership with Ipsos Descarie, is launching the first Major Study on generally accepted practices in the communications industry in Canada. The goal of this new research is to gain a better understanding of how communications activities are organized in Canadian companies and organizations. The study was developed by Professors Marc D. David of Université de Sherbrooke and Bernard Motulsky of UQAM. By surveying communications managers and directors throughout the country, the Chair hopes to obtain a realistic account of the role played by communications and the place it occupies, after which the results will be made available to the industry.

This Major Study, which will be conducted in collaboration with several important communications groups and associations dont the Association of canadian advertisers (ACA), the Association des communicateurs municipaux du Québec (ACMQ), the Association québécoise d'établissements de santé et de services sociaux (AQESSS), The Canadian public relations society (CPRS) and the Conférence des recteurs et des principaux des universités du Québec (CREPUQ). She vies to better understand the organizational environment, the stakeholders involved and the dynamics governing professional communications practices in Canada. In addition, the Study will be conducted every year in order to track changes in the industry's business practices, with a view to benchmark best national practices.

Participation in this research will be done electronically. The questionnaire is available on line and takes approximately 12 minutes to complete. It will be sent to a list of communications managers and directors working for companies and organizations throughout the country via the main sector associations, as well as through the Chair's partners.

    To complete the survey:

UQAM's public relations and marketing communications Chair

The public relations and marketing communications Chair is a reference and networking centre for all those who are curious about their profession and the issues that influence its evolution. The Chair contributes to the evolution of knowledge, to student education and to the public debate surrounding all questions pertaining to the practice of communications and its role in society.


For further information: For further information: Bernard Motulsky,; Marc D. David,;

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