World Oral Health Day 2014 Focuses On Importance of Oral Care By Celebrating Healthy Smiles
TORONTO, March 18, 2014 /CNW/ - LISTERINE® brand Mouthwash, part of the Johnson & Johnson Family of Consumer Companies, today announces its support of the 2014 World Oral Health Day, to be held March 20 with celebrations expected across the world from dental associations, schools and organizations. This year's theme is "Celebrating Healthy Smiles," to raise awareness of the importance of establishing and maintaining a proper oral care routine.
"We are proud to support the FDI World Dental Federation in its mission, which we share, to educate the global population on the importance of taking care of their teeth and mouths," said Mike Marquis, Vice President, Global Oral Care, Johnson & Johnson. "Maintaining a proper oral care routine only takes a few minutes each day but can have a lasting impact on your health."
Worldwide, 90 per cent of the population is at risk for some form of oral disorder, ranging from caries, periodontal diseases and tooth decay to oral cancer.1 World Oral Health Day helps promote awareness of these oral health issues, the importance of looking after oral hygiene to everyone old and young, and how to take action and help reduce the global burden of oral disease.
The makers of LISTERINE® will support the day by raising awareness of the signs of early gum disease with the LISTERINE® Two Week Challenge. The Two Week Challenge educates Canadians around the signs and symptoms of early gum diseases and how adding an antiseptic mouthwash to their oral care routine can reverse these symptoms and improve their oral health.
The makers of LISTERINE® will also offer tips for establishing healthy habits for a lifetime, which include taking a few minutes each day to brush, floss and rinse with a therapeutic mouthwash like LISTERINE®. As studies have shown, brushing teeth alone misses the germs in 75 per cent of the mouth, leaving millions of germs behind. That's why adding a therapeutic mouthwash like LISTERINE® to your daily routine can help in maintaining a proper oral care routine.
For more information on World Oral Health Day, visit: www.worldoralhealthday.org.
About FDI
FDI World Dental Federation serves as the principal representative body for more than one million dentists worldwide, developing health policy and continuing education programmes, speaking as a unified voice for dentistry in international advocacy, and supporting member associations in global oral health promotion activities. Over the years, it has developed programmes, initiatives, campaigns, policies and congresses, always with a view to occupying a space that no other not-for-profit group can claim.
FDI works at national and international levels through its own activities and those of its member dental associations. It is in official relations with the World Health Organization (WHO) and a member of the World Health Professionals Alliance (WHPA).
For more information, visit: www.fdiworldental.org
About LISTERINE® Mouthwash
Johnson & Johnson Inc. is a leader in the consumer oral care market with LISTERINE® Antiseptic mouthwash. LISTERINE® Antiseptic is the number one dentist-recommended over-the-counter mouthwash brand, proven to kill plaque, gingivitis and bad breath germs and deliver a deep clean and has been used by over one billion people worldwide for more than 100 years.
1 FDI World Dental Federation |
Image with caption: "As a sponsor of World Oral Health Day, the makers of LISTERINE(R) educate Canadians about the signs and symptoms of early gum diseases and how adding an antiseptic mouthwash to their oral care routine can reverse these symptoms and improve their oral health. (CNW Group/Johnson & Johnson Inc.)". Image available at: http://photos.newswire.ca/images/download/20140318_C5787_PHOTO_EN_38083.jpg
SOURCE: Johnson & Johnson Inc.
Media Contact:
Meg Bush
Golin Harris for Listerine
(416) 642-7907
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