TORONTO, March 29, 2017 /CNW/ - On April 7, 2017 LG Electronics Canada will launch its latest smartphone, the LG G6, making it the official phone of the Toronto Maple Leafs and Toronto Raptors. This is an extension of an ongoing Platinum Level partnership with the MLSE and LG's premium G and V series smartphones, home electronics and home appliances.
The deal gives LG access to leverage the teams with promotions supporting the smartphones in the arena and beyond. Raptors Point Guard, Cory Joseph, is a fan of the LG G6 and is its Canadian ambassador. He will be featured in LG G6 marketing activities, ranging from personal appearances to advertising and public relations.
"The all new, LG G6 was designed with consumers in mind, and in Canada that means a deep-rooted love of our home-teams," says Shelly Walia, Mobile Communication Brand Manager, LG Electronics Canada. "The LG G6 will help us brings fans closer to the teams and players they love. With 4K content, second screen engagement and new broadcasting abilities in live streaming, LG opens up new ways for fans to engage with and support their teams."
LG Electronics' G6 smartphone features a large screen within an ergonomically designed body that fits within the palm of your hand. Highly regarded by industry experts, the LG G6 won an unprecedented 31 booth awards at the recent Mobile World Congress (MWC) 2017. Additional honours were awarded from various international titles and publications attending the show such as Wired, Android Authority, Digital Trends, and PCMag. TechRadar designated the G6 as the best smartphone of MWC 2017.
LG G6 Smartphone Highlights:
- 5.7 inch display with a unique 18:9 aspect ratio
- QHD+ Resolution by Dolby VisionTM to give you an immersive cinematic viewing experience
- FullVision Display is made possible by 80% Screen to Body Ratio that is complemented by aluminum and glass
- LG G6 fits comfortably in one hand allowing you to have a viewing experience without the inconvenience of a big phone
- Dual 13MP rear camera. The wide angle camera has 125 degree lens to capture panoramic shots
- Four different square camera modes, GIF generator
- IP68 water and dust resistant
"The LG G6 has the ability to take the fan experience to the next level," says Jeff Deline, Vice President, Global Partnerships, Maple Leaf Sports & Entertainment. "Whether it's in arena, watching from home or following along on the G6 while on-the-go, LG innovations make the game more exciting, more interactive and even more fun for fans."
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. LG is seeking to provide a playful mobile experience that extends beyond the scope of traditional smartphones. For more information, please visit www.LG.com.
About LG Electronics Canada
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information, please visit www.LG.com.
SOURCE LG Electronics Canada
For further information: Media Contacts: Cory Profiti, LG Electronics Canada Inc., P: 647.253.6300 x2918 | C: 647.629.3811, [email protected]; Lisa Yerilin, LG-One Canada, P: 416-486-2563 | C: 647-461-1049, [email protected]; For more information: LG.com, @LGCanada