MONTREAL, May 27, 2012 /CNW Telbec/ - Today, across the province of Québec, over 9 000 participants took on the 2012 Leucan Shaved Head Challenge, presented by Jean Coutu, to show their solidarity with cancer-stricken children and their families.
The event reached a milestone at the provincial level: at 1:30 pm, the hair of its 50,000th participant since the first edition fell under the razorblade. To date, the number of participants in the Challenge could fill the Bell Centre... twice! And it just keeps on getting bigger: numerous shaving sites will welcome participants over the next few weeks, not to mention all the Challenges held in companies, educational institutions and organizations throughout the year. Thanks to the tremendous generosity of participants, contributors and partners, Leucan is well on its way of reaching its provincial financial goal of raising $4.6 million in 2012. For more information, please visit shavedheadchallenge.com.
Recently, the Leucan Shaved Head Challenge unveiled a new image, advertising campaign, and provincial spokesperson, stand-up comedian Dominic Paquet: "The Challenge's theme, Your head is worth more than you think, takes its full meaning at the numerous shaving sites across the province. Seeing Quebecers of all ages and regions pull together so that Leucan may provide indispensable services to cancer-stricken children and their families is both moving and powerful. Thank you!"
Leucan would like to thank its presenting partner, Jean Coutu, provincial sponsor, Fédération des producteurs d'œufs de consommation du Québec, provincial spokesperson, Dominic Paquet, regional partners, as well as all the participants, sponsors, contributors, volunteers, and Honorary Presidents.
Leucan: A family history since 1978. In addition to its support to clinical research, the Association provides specific and tailored services to more than 3,300 families of cancer-stricken children: welcome, emotional assistance and support, financial assistance, massage therapy, hosting and support in playrooms, socio-recreational activities, school life services, end-of-life and bereavement follow-up, the Leucan Information Centre. Apart from its head office in Montreal, Leucan has eight regional offices.
For further information:
Guillaume Rivest, Leucan
514-731-3696, ext 514 or 514-718-5988 (mobile)