The Lay's(R) Brand Launches Two New Wavy Flavours Specially Made for Western Canadians
NEW Wavy Lay's Smoky BBQ and Wavy Lay's Old Fashioned Ketchup potato chips satisfy the unique Western palette
TORONTO, March 19, 2012 /CNW/ - The Lay's brand announced today the launch of two new potato chip flavours that have been specially made for Western Canadians - Wavy Lay's Smoky BBQ and Wavy Lay's Old Fashioned Ketchup. Exclusive to the Western market, these two one-of-a-kind flavours are only available in British Columbia, Alberta, Saskatchewan and Manitoba.
"At PepsiCo Foods Canada, we understand and support our Western market whether through our partnerships with professional sports teams, such as the Vancouver Canucks and Winnipeg Jets, or through new and unique product flavour choices," says Jason McDonell, vice-president of marketing, PepsiCo Foods Canada. "Formulated with the Western taste bud in mind, we are thrilled to be expanding our portfolio of Lay's Wavy flavours out West."
Western Canadians can now enjoy the following two new exciting flavour profiles, only available in a wavy-style potato chip:
- Wavy Lay's Smoky BBQ potato chips - a spicier, smokier, more savoury taste with added heat for those Westerners looking for a stronger bite
- Wavy Lay's Old Fashioned Ketchup potato chips - a sweeter, more tomato taste for the Western consumer who enjoys an old fashioned favourite
The Lay's brand has always taken great pride in providing Canadians with delicious potato chips with local roots, all homegrown by Canadian Lay's potato farmers, and is extremely excited to be adding these two new flavours that are specially made for Western Canadians to the Wavy Lay's line-up.
These new Lay's Western flavours, are available at all major retailers across British Columbia, Alberta, Saskatchewan and Manitoba for a suggested retail price of $3.49† for a 270g bag.
† Suggested Retail Price only. Retailers' pricing and merchandising may vary.
About Lay's
Lay's potato chips are Canada's favourite potato chip brand, leading the market share in all Canadian regions. Lay's is one of PepsiCo Canada's flagship brands. For more information, please visit www.lays.ca.
About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods and Snacks business. PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana. For more information, please visit www.pepsico.ca.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
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Sabrina Ramlall
Fleishman-Hillard
[email protected]
416-645-8207
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