The Importance of Brand Consistency

Four Tactics to Keep Your Brand in Check

TORONTO, Nov. 1, 2016 /CNW/ - With the rise of multichannel marketing strategies, marketers are faced with a new issue: keeping their brands consistent across all channels. As content is rolled out across various paid, owned, earned and social channels, there are a number of tactics marketers can employ to ensure they are keeping their brand in check.

The key to a successful multichannel strategy is brand consistency. There should be a seamless connection between your paid, social and owned content and your customers should have a similar experience no matter which marketing touch point they engaged with.

Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand, a CNW whitepaper, explores that by putting a few essential fundamentals in place, marketers can protect their brand, while still showcasing it with an omnichannel approach.

The whitepaper looks at each of the below four tactics in detail:

  1. Understanding the brand
  2. Learning the brand's language
  3. Creating and sharing a strategy bible
  4. Developing a culture of collaboration

Looking at the importance of ensuring brand consistency with external partners, the whitepaper also shares a bonus tip to help you ensure that your key external partners have the tools, references and content they need to support your brand consistency efforts.

Download our free whitepaper today.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision:
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "Best Practices for Showcasing & Protecting Your Brand (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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