The IKEA 2010 Summer Collection Offers Chic Modular Lounging, Small Space
Solutions and Contemporary Solar Lighting
BURLINGTON, ON, March 30 /CNW/ - As much as Canadians love winter, they couldn't be happier when the snow starts to melt and the small signs of spring start to emerge. We appreciate the warm air, longer days and getting together with family and friends to enjoy everything summer has to offer. When entertaining for the summer, backyards, decks and balconies transform into extra rooms for our homes, extending the indoors to the outdoors. This has driven the trend towards decorating outdoor spaces. IKEA's outdoor furniture range has evolved to reflect these current trends, while maintaining great style and comfort.
"The 2010 summer collection from IKEA has a strong focus on outdoor entertaining, relaxing and making the most of our warm weather season," says Tamara Robbins Griffith, spokesperson for IKEA Canada. "The focus this year is on stylish solutions that help people get the most out of their outdoor space, whether it is a small balcony or a large deck. And of course, there are always fabulous accessories that complement the furniture and let consumers express their individual style."
Modular Lounge
The AMMERO furniture series is a complete solution for outdoor summer relaxation. The faux-rattan pieces feature a casually elegant open weave, and the easy-care cushion covers can be machine washed. The movable modules enable you to arrange the furniture however it best suits the space, and are durable enough to stay outdoors all summer.
Contemporary Solar Lighting
Solar lighting has come a long way, and the new SOLIG outdoor pendant light and table lamp offer a sleek, modern option, with the look and feel of contemporary indoor lighting. The SOLIG lighting collection uses solar cells to transform sunlight into electricity. They also use LED bulbs, which consume 70% less energy and last at least four times longer than incandescent bulbs in similar decorative lighting.
Small Space Solutions
The BLANKO collection of outdoor furniture features smart functions that make the series perfect for balcony living and other small spaces. The detachable table top can also be used as a serving tray, and colourful chairs are stackable, making them convenient to store when not in use.
About IKEA
IKEA is a leading home furnishings retailer with 275 stores in 36 countries worldwide, which are visited by 522 million people every year. IKEA Canada has 11 stores which are visited by over 25 million people every year. Last year the ikea.com websites attracted 450 million visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.ikea.ca.
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For further information: Tamara Robbins Griffith, Public Relations Specialist, IKEA Canada, T: (905) 637-9440 x6237, [email protected]
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