The "Hublot Design Prize"-the Very Top of the Podium

Hublot transforms talent and creativity into success

NYON, Switzerland, Sept. 14, 2016 /CNW/ - It has become an unmissable event in the world of design. Hublot is celebrating the changing of the guard by recognising the work of Christophe Guberan. The awardee has received a cheque for CHF 100,000 intended to support him in the realisation of his work. The ceremony is a unique platform for expression and visibility and helps give candidates that extra push towards success.

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"The difference between talent and success means always going further, exploring that extra mile that crowns unique destinies-the alliance of perseverance, passion and good momentum. The Hublot Design Prize transforms talent and creativity into success. By encouraging and promoting the next generation of designers and the innovation of the future, Hublot plays the role of a mentor, passing onto others what it has itself received." - Ricardo Guadalupe, CEO Hublot

Jean-Claude Biver, Ricardo Guadalupe and Pierre Keller, Former Director of the ECAL University of Art and Design in Lausanne, had a unique vision to develop and encourage young designers and understood that Hublot could offer the ultimate recognition. Falling between sponsorship and mentorship, the Hublot Design Prize is prestigious in the design world. The principle is simple; the independent jury is made up of 5 experts from the world of contemporary design - Marwa Griffin Wilshire, Lapo Elkann, Ronan Bouroullec and Phillips de Pury & Company, presided over by Pierre Keller - each of whom put forward 5 candidates. In total, 25 candidates are selected and 8 of which are chosen and invited to show their creations in the very heart of the Hublot Manufacture in Nyon. The Manufacture acts as a temporary exhibition.

Created in 2015 in order to celebrate the 10^th anniversary of the launch of its iconic Big Bang model, the Hublot Design Prize promotes the talent of tomorrow's designers. The prize does not aim to pay tribute to the work of well-known or qualified designers, but to give that extra push to enhance the success of a designer who is accomplished but has not yet been publicly appreciated. A springboard for visibility, a career accelerator, a prize that creates momentum, the key moment that presides over a person's destiny and success. A homage to the destiny of the Big Bang, whose emblematic design has become a global success and an icon in the watchmaking world.

The paramount criteria that guide the jury's choice include: the innovation, creativity and originality of the projects presented; the choice of materials and the quality of execution; the viability and sustainability of the projects; and the utility and value of the creations.

The Winner: Christophe Guberan, 1985, http://www.christopheguberan.ch

An ECAL graduate, an industrial designer, he has developed between Switzerland and the United States and has been working with MIT since 2014.

His signature is the experimentation and observation of material and its interactions.

http://www.hublot.com

SOURCE Hublot SA

For further information: Annabelle Galley, +41(0)22-990-90-00, a.galley@hublot.ch