Ackroo adds a second CFL franchise to their growing list of sports and entertainment customers
OTTAWA, Nov. 28, 2014 /CNW/ - Ackroo Inc. (TSX-V: AKR), a loyalty and rewards technology and services provider, announced today that the Hamilton Tiger-Cats Football Club has selected Ackroo to provide their gift card, loyalty and rewards solution. The Tiger-Cats will utilize the Ackroo solution at the main office, online and at the stadium to provide a gift card option for their great fan base. The Tiger-cats will also utilize Ackroo's loyalty features for various marketing initiatives like season ticket holder incentives and rewards.
The Hamilton Tiger-Cats are one of the most popular professional Canadian football teams and are based in Hamilton, Ontario. Founded in 1950 they are well known for the size and passion of their fan-base and the innovative approaches they take to marketing and growing their franchise such as the opening of their impressive Tim Horton's field in Hamilton, ON.
"We are very excited to be partnering with a great organization like the Tiger-Cats" said Steve Levely, chief executive officer at Ackroo. "The sports and entertainment market is a key focus area for the company due to the power of the brands involved and the immediate benefits that organization fan-bases can accrue from gift card and loyalty solutions. In particular, the Ti-Cats are well known for the power of their brand and the value they bring their fans and partners. We look forward to further assisting them with delivering a best in class experience and feel very fortunate to be added to their great list of partners."
Ackroo provides gift card and loyalty solutions into the $160 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch gift card & loyalty programs that deliver immediate return on investment. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.
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SOURCE: Ackroo Inc.
For further information: Steve Levely, Chief Executive Officer, Ackroo, Tel: 613-599-2396 x730, Email: [email protected]