MONTREAL, July 30, 2015 /CNW Telbec/ - Following a national competitive solicitation process, Cossette Media has won the bid to become the Government of Canada's Agency of Record (AOR). As part of the new mandate, starting September 1, 2015, Cossette Media will be responsible for advertising media planning and buying for government departments.
"We are happy to have won this prestigious mandate with the Government of Canada, as one of the country's top five advertisers. With our capacity to deploy national campaigns and our successful track record in media planning and buying, we are fully equipped to begin this new chapter with the government,"' said Julie Courtemanche, co-media director at Cossette Media and account leader.
A national team will be working on the mandate. They will work closely with the roster of creative agencies and government departments.
The contract is valid until August 31, 2018, with the possibility of two additional one-year option periods.
Cossette is an independent, fully integrated marketing communications agency that holds a dominant position in Canada and can call on a network of specialized agencies operating around the world. Cossette is a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers. Cossette has offices in Quebec City, Montreal, Toronto, Vancouver, Halifax and Chicago.
SOURCE COSSETTE INC.
For further information: Marilyne Levesque, 514 985-8214, [email protected]