New Chapter in Globe's History Kicks Off with Eight Week Series - "Canada: Our Time to Lead"
TORONTO, Sept. 20 /CNW/ - On Friday October 1, The Globe and Mail will reveal a dramatically redesigned newspaper that features the most significant changes in The Globe's history, including colour on every page, outstanding photo and graphic production, special stock paper and custom print options for advertisers. In addition, globeandmail.com will simultaneously introduce changes and improvements including improved functionality and navigation, enhanced story telling features for readers and greater visual presentation of content and news stories.
The new chapter in The Globe's history will kick off with an eight-week series titled Canada: Our Time to Lead (www.ourtimetolead.ca). Each week for eight consecutive weeks the series will introduce a topic that defines who we are as Canadians and a nation, with deep coverage and online discussion and debate. The eight themes are: Multiculturalism; Women in Power; Failing Boys; Future of the Military; Work-Life Balance; Healthcare; Controlling the Internet; and Global Food.
"The Globe and Mail is embarking on a new era that once again demonstrates our commitment to the newspaper business. We're investing to change the way our readers experience the news - in print, online and on the go," said Phillip Crawley, Publisher and CEO of The Globe and Mail. "We will continue to set the agenda for news in Canada and stimulate conversation with our readers - in classrooms, boardrooms and living rooms. That's the future of media, and what our readers and partners can expect from The Globe and Mail."
The changes to the newspaper will differentiate the weekday Globe and Mail from the weekend offering. To enhance the weekend experience, The Globe is introducing an improved GlobeStyle and more in-depth editorial content and analysis. The redesign is driven by a new long-term contract with Transcontinental Inc. that provides The Globe with market-leading printing technology currently used by only five other newspapers in the world, none of which are in Canada.
"The Globe's redesign, new colour capacity and enhanced capabilities reinforce our commitment to our advertisers and our readers, said Andrew Saunders, Vice-President of Advertising Sales, The Globe and Mail. "We continue to evolve our product to create endless possibilities and opportunities for our partners and the industry. That's the power of print, and the future of The Globe and Mail."
Canada: Our Time to Lead is being supported by an integrated, multi-channel marketing campaign with print, online, television, cinema and outdoor advertising, and direct-to-consumer promotions, public relations, and street marketing. Campaign creative was developed by Naked Creative of Toronto with media planning and buying handled by Gaggi Media, also of Toronto.
The Globe and Mail, Canada's national newspaper, is a division of CTVglobemedia, a dynamic multi-media company, which also owns CTV Inc., Canada's number-one private broadcaster.
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