Canada's national newspaper to provide daily reporting of Canada's Games
TORONTO, Feb. 5 /CNW/ - In one week, the eyes of the world will be on British Columbia for the Vancouver 2010 Olympic Winter Games. The Globe and Mail, as part of its plan to provide the most complete and comprehensive coverage of the Games, has announced it will publish a Sunday newspaper in the B.C. market on February 14, 21 and 28, making it the only seven-day newspaper in the region.
"The Olympic Winter Games will be an historic moment for Canada and also for The Globe and Mail as we publish a Sunday edition for the first time in our history," said Phillip Crawley, Publisher and CEO, The Globe and Mail. "Canadians will be living and breathing the Vancouver 2010 Olympic Winter Games and The Globe and Mail will be the best source for news and analysis of every event and celebration, every day of the week."
During the 2010 Winter Games, The Globe and Mail Sunday edition will be available through home delivery to current subscribers in Lower Mainland, Whistler and Victoria. It will also be sold at over 1,000 retail outlets in Vancouver, Whistler and Victoria. It will be available to the rest of the nation via The Globe's enhanced electronic edition at www.globeandmail.com/e-edition.
As the Official National Newspaper Supplier of the 2010 Olympic and Paralympic Winter Games and National Print Partner of Canada's Olympic Broadcast Media Consortium, The Globe's coverage plans include a dedicated daily Olympic Winter Games section in all editions of the newspaper across the country. In addition, globeandmail.com will provide fast-breaking news coverage, commentary, images and conversation throughout the full run of the Games, to deliver the best Games coverage at readers' fingertips.
Over the past two years, The Globe invested significantly in its regional coverage in B.C., including increased local staffing and providing more dedicated coverage of local news and events. The most recent NADbank readership data (Fall 08/Spring 09) showed that Globe readership in Vancouver has grown 36 per cent year-over-year.
"Canadians will turn to The Globe and Mail for unprecedented Olympic Winter Games coverage and reporting," said Andrew Saunders, Vice President, Advertising Sales, The Globe and Mail. "Through the newspaper and online at globeandmail.com, we're providing advertisers with the tools they need to reach this audience as they follow the Olympic Winter Games beat 7-days a week, 24-hours a day."
The Globe and Mail is Canada's national newspaper, offering unparalleled national, international and business reporting, analysis and commentary.
SOURCE Globe and Mail
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