TORONTO, Feb. 26, 2013 /CNW/ - The Globe and Mail is proud to announce that it is partnering with The Canadian Kennel Club's (CKC) respected Dogs Annual and Dogs in Canada magazines. Dogs Annual and Dogs in Canada are the only official publications of the CKC.
The CKC ceased publication of these magazines in 2011 in order to develop an enhanced and more effective means of marketing the joy and benefits of dogs, the many benefits of purebred dogs in society and to better communicate with club members and the Canadian public.
A request for proposal was issued June 26, 2012, seeking a qualified publishing partner for both the monthly and the annual Dogs in Canada magazine.
The plan is to continue to build the brand and extend the 125 years of history already behind it through innovations in production, development, design, print and circulation. The Globe and Mail won the contract based on its vision to refresh the magazine which has a long history of excellence.
"The Globe team will bring a fresh new lifestyle perspective to Canadian pet owners in Dogs Annual and will bring the credibility, authority and expertise of Globe journalism to the purebred aficionados who are loyal readers of Dogs in Canada," said Charlene Rooke, Group Editor, Custom Content at The Globe and Mail.
Michael Shoreman, Chairman of the Board of the Canadian Kennel Club cites the Globe and Mail's long-standing and outstanding reputation as Canada's National Newspaper and its proud history as Canada's oldest newspaper as having a strong influence on the decision to join this partnership.
"The Globe's creative and exciting vision for our publications - a vision that aligned perfectly with, and complemented our own - was paramount," said Michael Shoreman. "We are thrilled to be able to form this partnership - an exciting an innovative way of doing business for the Canadian Kennel Club - and to continue publishing the Dogs in Canada Magazine and the successful Dogs Annual publication."
With a paid circulation of 42,000 copies including 20,000 to CKC members, Dogs Annual has long been a bestseller on newsstands. The Globe will continue to distribute the magazine to CKC members, as well as expand the distribution to pet lovers in the Greater Toronto Area not yet exposed to the benefits of purebred ownership.
About The Canadian Kennel Club
The Canadian Kennel Club is a national member-based non-profit organization and the primary registry for purebred dogs in Canada and as an adherent to the Animal Pedigree Act, operates under the auspices of Agriculture Canada. Founded in 1888, the CKC has advocated for purebred dogs and their owners through the promotion of responsible dog ownership for 125 years.
About The Globe and Mail
The Globe and Mail, through its newspaper, magazine, online and mobile platforms, is Canada's foremost news media company. Each day, The Globe leads the national discussion by engaging Canadians in its award-winning coverage and analysis of news, politics, business and lifestyle. The Globe and Mail, Canada's national newspaper, founded in 1844, Report on Business, Canada's most influential business magazine, and globeandmail.com, the newspaper's online and mobile media hub, reach a combined 5.7 million readers every month. The Globe has received numerous journalism awards, including the international 2011 prize for General Excellence in Journalism from the Online News Association, nine Michener Awards for Public Service Journalism, and more National Newspaper Awards than any other newspaper in Canada. The Globe and Mail is 85% owned by Woodbridge, the investment arm of the Thomson family, and Bell Canada (15%).
SOURCE: Globe and Mail
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