Vancouver readership soars: Up 24 per cent
Globe and Mail readership continues to climb nationally: Attracting more professionals, women and young adults
TORONTO, March 29, 2012 /CNW/ - NADbank today released new readership data from 2011 revealing that The Globe and Mail readership continues to grow - with a 24 per cent weekday print readership increase in Vancouver, a 21 per cent increase in Saturday readership and a very impressive 52 per cent leap in online readership. This is the first full year readership study since the 2010 redesign of The Globe and Mail.
According to NADbank, The Globe and Mail's weekday newspaper readership is up 5 per cent year-over-year to 992,000, including a 24 per cent increase to become the fastest-growing paid daily in Vancouver. Saturday readership is up 3 per cent to 1,101,000 nationally, including a 21 per cent increase in Vancouver.
"We are continuing to invest in the BC market -- expanding our bureau, adding on-the-ground reporters, and delivering quality local content that matters to our readers," said Phillip Crawley. "We're delighted that our efforts have impressed British Columbians, and honoured to be the newspaper of choice for so many west coast readers."
The Globe also enjoyed growth of 9 per cent in BC overall in weekly combined print and online, including increases among the following key demographics:
- Readers ages 25 to 54 up 11 per cent
- Managers and professionals up 19 per cent
- Readers with a household income over $100K+ up 19 per cent
- University grads up 16 per cent
- Female readership up 10%
The 2011 NADbank Study includes national readership data from 2011 in 48 readership markets.
The Globe and Mail, through its newspaper, magazine, online and mobile platforms, is Canada's foremost news media company. Each day, The Globe leads the national discussion by engaging Canadians in its award-winning coverage and analysis of news, politics, business and lifestyle. The Globe and Mail, Canada's national newspaper, was founded in 1844 and includes Report on Business, Canada's most influential business magazine, and globeandmail.com, the newspaper's online and mobile media hub. The Globe has received numerous journalism awards, including the international 2011 prize for General Excellence in Journalism from the Online News Association, nine Michener Awards for Public Service Journalism, and more National Newspaper Awards than any other newspaper in Canada. The Globe and Mail is 85% owned by Woodbridge, the investment arm of the Thomson family, and Bell Canada (15%).
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