The Five Stages of Advanced Content Distribution

TORONTO, Aug. 9, 2016 /CNW/ - The basics of how a news release should be written is well-known amongst communications professionals but in this landscape of perpetual information, you need to go that extra mile to ensure your message stands out amongst the crowd. Your content distribution strategy will ultimately determine the success of your release and in order to optimize your distribution strategy, you need to go beyond the basics.

When planning your distribution strategy, it is important to know exactly who you want to reach with your message. Distribution strategies also need to take into account whether a company is a publicly traded and if it needs to be communicated in different languages other than English. Going beyond the basics of content distribution will ensure that you optimize your reach.

The five key stages of advanced content distribution are:

  • Reach
  • Audience
  • Customization
  • Timing
  • Monitoring

The CNW white paper, Advanced Content Distribution: Optimizing to go Beyond the Basics, available for download here, looks at each of these stages in detail, offering advice on tips to help you maximize your distribution strategy.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "The 5 stages of advanced content distribution (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Melissa Meyer, Communications Assistant,

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