The Fifteen Group Inc. acquires Hospitality-specialized Marketing Agency, Fervid Communications Inc., Creating Full-Service Hospitality Consulting Agency
TORONTO, June 25, 2019 /CNW/ - One of North America's top restaurant consulting companies, The Fifteen Group Inc., has officially acquired Fervid Communications Inc. Fervid has grown to become one of Canada's top boutique hospitality-focused marketing agencies, since its inception in 2016. This investment marks the completion of The Fifteen Group Inc.'s transition into a full-service agency for new restaurant development and effective on-going operations.
The Fifteen Group Inc., established in 2001, has helped develop and launch over 80 new restaurant concepts and has become a go-to solution for improving restaurant operations, working with over 950 clients. With the purchase of Fervid Communications Inc., The Fifteen Group Inc. adds comprehensive marketing services to its portfolio of client offerings, transforming into a complete multidisciplinary agency for the hospitality industry.
The Fifteen Group Inc. will continue to champion clients by providing all of the support necessary to ensure success. Services offered include branding and restaurant conception, operations management, staff training, menu development, kitchen design, financial consulting and bookkeeping, with recently added marketing and public relations expertise.
Regarding this milestone, President of The Fifteen Group Inc., David Hopkins, stated, "I think this is an important part of the continued growth of our company. In the past, we have been the experts in all aspects of restaurant operation, so it only makes sense that we become the experts in effective restaurant marketing and public relations as well. With this addition to our service offerings, it truly makes The Fifteen Group the complete solution for any restaurant that wants to be successful."
Over several years, Fervid Communications Inc. has made a substantial impact for their clients by strategically developing and executing multifaceted strategies in the hospitality and tourism industries. Now a part of the Fifteen Group Inc., Fervid's team of experts will continue to offer services including digital brand development and advertising, social media management, influencer relations, public relations and event management. Fervid arrives at The Fifteen Group Inc. with an impressive roster of previous and current clients, including Delta Hotels by Marriott, Impact Kitchen, Fox & Fiddle, and Plancha.
Kate Engineer, Director of Fervid Communication Inc, said, "Our team is thrilled to be joining The Fifteen Group Inc., allowing us to provide our clients with complete and total service offerings in the restaurant and hospitality industry. This partnership will transition The Fifteen Group Inc. into a standalone leader in the marketplace, creating an entirely new agency model. With the addition of marketing and public relations expertise, we now offer the greatest breadth of expertise to hospitality clients in North America."
David Hopkins goes on to state, "While other consulting companies focus on one specific aspect of the business, such as menu development or marketing, The Fifteen Group views individual aspects as part of the entire strategy for continued restaurant success. Everything, including menu, operations, finances, and marketing and branding have to be understood as a whole for any one piece to be successful."
About The Fifteen Group Inc.:
Founded in 2001, The Fifteen Group Inc. has grown to become one of North America's most established restaurant consulting companies. With offices in Toronto and Vancouver, the company strategically works with restaurant stakeholders to increase bottom-line profitability in an extremely challenging industry.
With a team of over 40 of the industry's top personnel, The Fifteen Group Inc. offers clients a multitude of essential services for founding and continuing the successful operation of a restaurant. Services include operations management, financial strategy and bookkeeping, menu development, branding and digital communication strategy, and media relations.
SOURCE The Fifteen Group
For further information: Please Contact: Dean Harrison, Senior Public Relations Manager, [email protected], 416-574-5671