The Festival de la Chanson de Tadoussac will be able to continue to position itself on the national and international stage to attract more festivalgoers

The Government of Canada awards over $160,000 in financial assistance for 2019 to 2021

TADOUSSAC, QC, June 27, 2019 /CNW Telbec/ - Canada Economic Development for Quebec Regions (CED)

Today marks the start of the 36th Festival de la Chanson de Tadoussac (FCT). Often referred to as the largest of the small festivals, it attracts over 4,000 tourists annually and generates about $1 million in economic benefits for the small municipality of Tadoussac. To continue positioning itself on markets outside Quebec, it will receive a non-repayable contribution of $163,520 from Canada Economic Development for Quebec Regions. With this financial assistance, the organization will be able to roll out its strategy to promote the festival to European and American tourists.

The funding was announced today by Rémi Massé, Member of Parliament for Avignon–La Mitis–Matane–Matapédia and Parliamentary Secretary to the Minister of Innovation, Science and Economic Development, who used his tour of the Côte-Nord region as an opportunity to attend the FCT's opening cocktail reception.

More specifically, the Government of Canada's support will help the FCT team organize promotional events and exploratory missions for journalists and decision-makers, place advertisements, and develop promotional tools, mobile applications and electronic marketing.

The Festival de la Chanson de Tadoussac is a non-profit organization established in 1993. Its mission is to promote the dissemination of the performing arts in the region by providing a forum of choice and professional guidance for young up-and-coming singers, while fostering the influence of French-language music throughout the world. Its programming extends over four days in the community of Tadoussac and serves to kick off the tourism season. This year, nearly 40 artists from Europe, Quebec and the other provinces will perform on one of the 14 stages set up throughout the Côte-Nord village until June 30, 2019. 

Tourism provides an excellent opportunity for economic diversification at the national and regional levels. The Government of Canada's investment in cultural and sporting events is an effective way to support actions that generate significant economic and media benefits in the regions where these events are held.

Quotes
"I am delighted by all the excitement that fuels the region, and I commend the FCT team's desire to position the Côte-Nord as a must-see destination for tourists from here and abroad. CED's financial support for marketing this event abroad will attract more visitors and generate significant economic benefits, in addition to contributing to the Festival de la Chanson de Tadoussac's visibility and reputation."

Rémi Massé, Parliamentary Secretary to the Minister of Innovation, Science and Economic Development

"Tourism is one of the fastest growing sectors in the world and a phenomenal driver of economic growth for Canada. I am proud to see how local residents, organizations and businesses are working together to help maintain the region's attractions and develop its tourism offerings by getting involved in projects as beneficial for the community as the Festival de la Chanson de Tadoussac."

The Honourable Navdeep Bains, Minister responsible for CED

"Through this contribution, CED is providing vital support to help us continue our mission, which is to promote up-and-coming artists and to showcase Canada's cultural richness and diversity, while supporting the economic development of our region. Thanks to CED's renewed support, the Festival de la Chanson de Tadoussac is able to reach artists, professionals and media from across the globe."

Julien Pinardon, Director, Festival de la Chanson de Tadoussac

Quick facts
Today's announcement was made on behalf of the Honourable Navdeep Bains, Minister responsible for the Innovation, Science and Economic Development portfolio, which is made up of 17 federal departments and agencies, including CED and the other five regional development agencies.

The funding was awarded under the Quebec Economic Development Program. To find out more about CED and its priorities, see the 2019–2020 Departmental Plan or visit www.dec-ced.gc.ca.

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SOURCE Canada Economic Development for Quebec Regions

Media Relations, Canada Economic Development for Quebec Regions, Tel.: [phone], Email: [email protected]