2012 Ride set fundraising and participation records as 3,011
participants raised over $11.2 million for the BC Cancer Foundation
VANCOUVER, June 17, 2012 /CNW/ - The Enbridge Ride To Conquer Cancer
announced the 2013 Ride will again feature route choices and tracking
chip technology between Vancouver, British Columbia and Seattle,
Washington after Riders and supporters had overwhelmingly-positive
reactions at the finish line today. 3,011 riders raised over $11.2
million for the BC Cancer Foundation this year, where funds support
breakthrough research and enhancement to care at the BC Cancer Agency.
"These two days have been absolutely amazing, providing a personal
experience for our 3,011 riders," said Douglas Nelson, President and
CEO of the BC Cancer Foundation.
"Riders are telling us they enjoyed choosing their route and felt a
surge of pride as they crossed the finish and heard their name or team
name called out. This personalization took the ride experience to a
whole new level. We're going to continue and build upon these successes
for next year," Nelson added.
For the first time in British Columbia, Riders selected between two
routes. "The Classic Route " took Riders along the coastline of the
Pacific Northwest, and "The Challenge Route" took Riders through rural
country roads in the foothills of the Cascade Mountains. From start to
finish, each Rider cycled over 200 km to complete either route; and
tracking chips on Rider helmets enabled many participants to enjoy
customized announcements as they crossed the finish line, with details
such as their name, fundraising level, team affiliation or hometown.
Additionally, brief videos from the friends and family of several
hundred Riders played on the screens at the finish, which added to the
"For the past four years, I've been fortunate enough to participate in
The Ride to Conquer Cancer. This year I was thrilled to be able to test
my endurance on the challenge route and hearing the names of some of my
teammates as we crossed the finish line was an incredibly moving and
fulfilling moment," said Rick Parsons, captain of the team A&W.
Ride organizers introduced SUGOI black and white Polka Dot Jerseys this
year, which were awarded to the first ten riders to reach $15,000 in
fundraising. Also new were gold flag pins, which designate a cancer
survivor. Survivors are also designated en route with a yellow flag
affixed to their bike.
"I lost my daughter to cancer when she was only two," says Roger Steers,
one of the Polka Dot Jersey recipients who raised over $20,000 this
"It is amazing that my community gave so generously. I hope that with
the continued support for research, cancer will become a thing of the
past and no other families will have to lose their loved ones to this
disease. And that's why I Ride," Steers added.
Now going into it's fifth year in B.C., The Enbridge Ride to Conquer
Cancer has raised over $39.1 million for the BC Cancer Foundation. The
annual event draws thousands of participants and brings together
communities of survivors, cyclists and supporters who train and
fundraise for months in order to participate in the annual two-day
"Significant strides in cancer treatments have transformed once terminal
cancer diagnoses into curable or manageable outcomes. While this is
great news for British Columbians, more research must be done to alter
the course and better prevent and treat all cancers," said Dr. Poul
Sorensen, Johal Chair in Childhood Cancer Research with the BC Cancer
Agency and 2012 Ride participant.
Dr. Sorensen is working to better understand rare childhood cancers by
utilizing genome-sequencing technology to treat patients based on the
genetic fingerprint of their cancer.
"I take part in the Ride because I know the impact of this event and the
incredible funding it provides to cancer research. Ride dollars will
make a difference for children diagnosed with cancer in B.C.," Dr.
"We are grateful to all riders, donors, volunteers and crew members who
helped make this event such an overwhelming success. The money you all
have raised will ensure that researchers and doctors can pursue our
goal of a world-free from cancer. Having just crossed the finish line,
we are already looking forward to the 2013 Ride and hope everyone will
join us next June 15th-16th. For more information and to get registered, go to www.conquercancer.ca or call (888) 771-BIKE," Nelson concluded.
About The BC Cancer Foundation - CLICK HERE
About The BC Cancer Agency - CLICK HERE
SOURCE WEWC/RTCC/UA events c/o CauseForce
For further information:
Borjana Slipicevic, Western PR Coordinator
MEDIA PHOTOS FROM TODAY - CLICK HERE