TORONTO, Dec. 1, 2014 /CNW/ - As Canadians enter an important time of the year for charitable gift giving, MoneySense Magazine has ranked the Nature Conservancy of Canada (NCC) the top environmental charity in the country for the 5th consecutive year.
The not-for-profit, private land conservation organization welcomes the announcement just published in MoneySense Magazine's 2015 Charity 100 rankings.
The Nature Conservancy of Canada earned an overall grade of A. The magazine's ranking, the only one of its kind in Canada, evaluates charities based on their overall efficiency, fundraising efficiency, governance and transparency and the size of their reserve fund.
MoneySense began grading Canada's biggest 100 charities five years ago providing valuable information to guide Canadians as they consider where best to invest their philanthropic gifts.
"We work hard to earn the trust of our donors," says John Lounds, President and CEO of the Nature Conservancy of Canada. "More than 80 percent of the funds we raise are spent directly on our conservation program. Few charities can claim this level of efficiency, and we are grateful to be recognized and rated highly in the MoneySense Charity 100 again this year.
"This announcement by MoneySense Magazine demonstrates the Nature Conservancy of Canada is a worthy charity of choice to protect Canada's unique natural areas--safeguarding habitats for plants and wildlife, as well as providing a haven for recreation," says Ian Barnett, Vice President of Regional Operations across the country.
The Nature Conservancy of Canada has 240 employees coast to coast with offices in every province.
The Nature Conservancy of Canada is the nation's leading land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962 NCC and its partners have helped to protect more than 2.7 million acres (over 1.1 million hectares), coast to coast.
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SOURCE: Nature Conservancy of Canada
For further information: Media Contact: Andrew Holland, National Media Relations Manager 1-877-231-4400 [email protected]