The Dog Days of Summer Are Here at Woofstock!

Nestlé Purina PetCare Canada Sponsors Woofstock 2013 in Toronto

TORONTO, May 31, 2013 /CNW/ - Purina is proud to be the lead sponsor of Woofstock 2013, North America's largest dog festival, which takes place June 8-9, 2013 at the St. Lawrence Market in downtown Toronto, Ontario.

Purina will be front and centre at this year's Woofstock event, where the public can Meet Purina, and join in activities brought to you by Pro Plan, Beneful, Purina ONE, Dog Chow and PawsWay. Some of the festivities being offered include: performances by the Pro Plan Dog Stars, trying out the PawsWay agility course, a photo booth for pictures with the dogs, a wheel of fun for prizes, a live session with four of PawsWay's Pet Experts, and a number of giveaways at each booth.

"Woofstock is one of the premier pet events in the country, so we at Purina are very excited to be participating," said Sal Polito, Vice President of Dog Marketing at Nestlé Purina PetCare. "We believe strongly in the bond between people and pets and Woofstock is truly a celebration of this bond. We encourage people to bring their canine companion, visit our booths, and take in all that this amazing festival has to offer!"

Purina is providing one-on-one sessions with their PawsWay Pet Experts where attendees can ask questions ranging from training, to health and nutrition. The experts that will be onsite and available to answer attendee questions include: award-winning dog trainer, Debbie Reynolds; veterinarian, Dr. Krista Nelson; and pet nutrition expert, Stacy Lynn Fernandes. Also, join PawsWay Pet Communications Expert, Claudia Hehr, to find out what your dog is feeling. To find out more about PawsWay Pet Experts, visit www.pawsway.ca.

Visit www.woofstock.ca for more information on Woofstock, the largest outdoor festival for dogs in all of North America.

About Nestlé Purina PetCare
Nestlé Purina PetCare is a leading pet care company and global manufacturer of quality and nutritious pet food brands such as Pro Plan®, Purina ONE®, Dog Chow®, Alpo®, Beneful®, Beggin' Strips®, T-Bonz®, Cat Chow®, Friskies®, Fancy Feast®, LUV®, Purina Veterinary Diets® and cat litter brands such as MAXX® Scoop Multi-Cat. Our promise, "Your Pet, Our Passion®", and the creation of PawsWay, the permanent home of the Purina Animal Hall of Fame^TM, reflects our commitment to pets and promoting responsible pet care. Purina is the proud sponsor of The Purina National® and the Lions Foundation of Canada Purina® Walk for Dog Guides. For information about Nestlé Purina PetCare Canada visit www.purina.ca.

SOURCE: Nestle Purina PetCare

or onsite interviews, contact:
Gabriel Mederos
Nestlé Purina PetCare
Office: 905-287-3732
Cell: 416-888-0975
[email protected]