The Day Indoor Air Changed as Airborne Contaminants Made Visible

CHICAGO, March 13, 2015 /CNW/ - For the first time in human history, people can now easily 'see' all the nasty stuff lurking in their indoor air at home or in the office thanks to a smart new air sniffing technology launched today by Blueair, the world's biggest name in indoor air cleaning.

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The Blueair 'Aware' air sniffer quickly identifies indoor health hazards ranging from deadly PM2.5 fine dust particles to allergy-causing dust mite feces, gasses and odors. More, 'Aware' then transmits that information to the Blueair Cloud for display in an App on a mobile iPhone or Android device, which in turn adjusts an air cleaner to remove the stuff that otherwise would be inhaled.

"We've launched the future of indoor air today and now health conscious people can tackle the airborne problems that previously were invisible," said Herman Pihlträd, President of Chicago-based Blueair Inc.

Noting that once what was out of sight is 'no longer out of mind', Pihlträd added that Blueair has moved indoor air technology into the 'Internet of Things' realm to deliver a tangible benefit to consumers.

"Blueair's Aware detects hundreds of different types of airborne particles in indoor air and sends that information in real time to a Blueair App downloaded onto a mobile device," said Mr. Pihlträd. "Designed to give people the opportunity to prevent flu or allergy-like symptoms common to poor indoor quality to develop, Blueair Aware also monitors room humidity and temperature."

Apart from the impact of outdoor air pollution caused by industrial activity and car exhausts, modern homes are also being built 'tighter' to conserve energy. Unfortunately, snug buildings encourage the accumulation of pollution from building materials, carpeting, household cleaning products, air fresheners, personal care products and even cooking, which can impact human health, comfort and productivity.

"Previously, people could not know exactly what is in their indoor air, but thanks to the Blueair Aware sensor and mobile app we can now actually 'see' what's causing us to sleep badly or is making us feel unwell. And that allows us to do something about it by turning up our air purifiers to trap the pollution, just as we vacuum dust from the floor," Pihlträd concluded.

Sold in over 50 countries around the world, Blueair air purifiers work efficiently and whisper silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.

SOURCE Blueair

For further information: David Noble, Blueair PR Manager, Phone +44-7785302694, Email:

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