The Countdown Is On: Toys"R"Us, Canada To Unveil Its Black Friday Deals On November 24

- Customers can also take advantage of Early Bird specials on now, in-store and at -

TORONTO, Nov. 21, 2016 /CNW/ - After two great weeks of Toys"R"Us Canada's Toy Book, the company today announced  a series of Early Bird specials sure to wow customers on brands including Fisher-Price®, Peppa Pig™, Litehawk® and more, available now in-store and at until Black Friday on November 25, 2016. These deals allow gift-givers to get a head-start on their holiday shopping as they await the highly-anticipated, weeklong Half-Price Event, which begins on Black Friday. With incredible prices on this season's must-have toys, games and electronics, Toys"R"Us, Canada will unveil its Half-Price Event flyer on Thursday, November 24 at 6 p.m. (EST) on Event prices take effect on Friday, November 25 at 12:01 a.m. (EST) on and in select stores across Canada at 7 a.m. 

"Black Friday has become one of our biggest shopping days of the year, and with shoppers looking for incredible deals on the hottest brands, exclusive products and trends like drones, preschool pals and collectibles, Toys"R"Us delivers," said Clint Gaudry, vice president, marketing and store planning, Toys"R"Us, Canada. "Providing pre-Black Friday Early Bird specials, a weeklong Half-Price Event, 7 a.m. store openings, 24-hour online shopping and in-store pick-up service, shoppers can get everything they need ahead of the hectic holiday season."

Toys"R"Us, Canada's Black Friday Week Highlights**

Early Bird Specials Sneak Peek (November 21November 24, 2016):

  • 40% OFF ALL Litehawk® Drones
  • 50% OFF Peppa Pig Treasure Hunt Game – Was $29.99, Now $14.97
  • 50% OFF Nursery Essentials Kit – Was $99.99, Now $49.97
  • 50% OFF ALL $14.99 Go Go Smart™ Seas Bath Toys – Was $14.99, Now $7.47
  • 50% OFF Fisher-Price® Lion Band Drum Set – Was $29.99, Now $14.97

Half-Price Event (November 25December 1, 2016):

  • Stay tuned! Details will be released Thursday, November 24 at 6 p.m. (EST) on

Toys"R"Us, Canada's Cyber Monday sale also kicks off Monday, November 28, at 12:01 a.m. (EST) online, with select offers also available in-store.

Cyber Monday Sneak Peek (November 28, 2016):

  • 50% OFF Crayola® Emoji Maker – Was $16.99, Now $8.47
  • Save 25% on select Britax® Car Seats

Toys"R"Us, Canada's Top Toy Trends for 2016

In addition to its Black Friday and Cyber Monday deals, to help parents and gift-givers navigate what's hot, Toys"R"Us released its 10 Top Toy Trends for Holiday 2016. From discovery, science and imagination to superheroes and collectibles to kids' favourite on-screen characters, the trends cover the fastest growing toy categories of the year.

According to data from The NPD Group, a global market research firm, collectible toys continue to be one of the hottest trends, up 65 per cent this year.1 The fastest-growing categories also include games/puzzles and action figures, which have grown by 27 per cent and 17 per cent respectively over a five week period this fall. 2 Remote control flying vehicles, such as drones, expect to have similar holiday sales as last year, which were up 32 per cent.3 Toys for infants, toddlers and pre-schoolers also continues to see growth of more than 9 per cent, and scientific toys that encourage discovery are up 8 per cent this year.1

Visit and to learn more about Black Friday and Cyber Monday at Toys"R"Us, Canada.  

About Toys"R"Us, Canada:

Toys"R"Us (Canada) Ltd. and Babies"R"Us are part of Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer. Toys"R"Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit and

*Select stores open at 7 a.m. and at 8 a.m. local time on Friday, November 25, 2016. Check stores for hours of operation or visit

**Early Bird specials and various Black Friday and Cyber Monday offers are valid until supplies last, with no rain checks. Visit and for details.

Source: The NPD Group, Inc. Includes sales within Canada. 
1Data from January to September 2016 versus the prior period
2 Weekly data from September 17 to October 22, 2016 versus prior year same weeks
3Data from October to December 2015 versus prior period


SOURCE Toys "R" Us (Canada) Ltd.

For further information: or to arrange an interview: Sheri Papps, Paradigm Public Relations, 416-413-5207,; Victoria Spada-Miele, Toys"R"Us, Canada, 905-660-2000 ext. 2729,

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