The China Pavilion: Tenfold Increase in Number of Chinese Exhibitors

World's highest-growth market makes its presence felt at FI Europe

FRANKFURT AM MAIN, Germany, Oct. 16, 2013 /CNW/ - China quite literally is the food ingredients industry's 'land of the rising sun'. In terms of food ingredients, no other country has a comparably rich history, which raises expectations for an equally vibrant future. Chinese culture boasts a culinary tradition that has developed over millennia. Nowhere is the link between good health and good food viewed as such a self-evident fact of life as in China. Fertile ground indeed for innovations in food and nutrition. More important still is the anticipated rapid growth of China's population. The food and beverages market is currently expanding at twice the rate of the current No. 1, the United States. China is expected to become the world's second largest food market behind the US by 2017. The projected growth of middle-income households to 30 million by 2020, in particular, opens up immense perspectives for the food ingredients industry.

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Given the enormity of the potential for Chinese and international companies, it comes as no surprise that the China Pavilion will be one of the main attractions of the upcoming Food ingredients Europe fair in Frankfurt (19 - 21 November). Two years ago, the trade fair featured only 23 exhibitors from China, whereas this year the number has skyrocketed to 250 exhibitors who will be showcasing their latest products and innovations on a floor space totalling 2,700 sqm. That is a tenfold increase in the number of Chinese exhibitors - and an unmistakable sign both of the industry's growth in China and of Fi Europe's relevance as the biggest food ingredients trade event in Europe. The roster of Chinese companies that are already global players exhibiting at Fi Europe includes, for instance, Weifang Ensign Industry Co. Ltd., a leading supplier of citric acid monohydrate, and Fufeng Group Ltd., with a product range comprising, among other things, xanthan gum, an eco-certified gelling and thickening agent.

Liu Zhanglin, Vice President China Chamber of Commerce: "As the largest food ingredients exhibition in Europe, Fi Europe is recognized by most Chinese exhibitors for its professionalism and diversified product ranging. "It is regarded as a highly qualified platform for Chinese exhibitors to participate in international trade. The biennial exhibition in 2013 is filled with hope from every Chinese exhibitor. In 2013, as a partner to the China Pavilion, CCCMHPIE wishes Fi Europe every success. We are looking forward to Fi Europe and that it brings great success to every Chinese exhibitor in November."

26.000 trade visitors from 154 countries will be attending Fi Europe to see at first hand what the future of the food and drinks industry holds in store. 1,300 exhibitors from 94 nations are expected to take part this year, breaking any previous record.

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Food ingredients was launched in Utrecht, The Netherlands, in 1986. Its portfolio of live events, publications, extensive data, digital solutions and high-level conferences, are now established throughout the world and provide regional and global platforms for all stakeholders, in the food ingredients industry. Over 500,000 people have attended our shows over the years with billions of Euros worth of business created, as a result. With over 25 years of excellence, our events, digital solutions and supporting products, deliver a proven route to market, with a truly global audience. For more information about the Food ingredients Portfolio please visit:

About the Organiser

UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premiere brands such as Fi, NuW, MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors. UBM Live is a division of United Business Media (LSE: UBM.L,, a leading global B2B media provider with 6,500 staff in 40 countries. Incorporated in 1918 as United Newspapers Limited, we live by the motto: "We explore, we exceed, you excel."

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For further information:

Press contact: Kathleen Goy, M. A., DEDERICHS REINECKE & PARTNER, Agentur für Öffentlichkeitsarbeit, Schulterblatt 58, Werkhalle, 20357 Hamburg, Germany, Phone: +49-40-20-91-98-251, Fax: +49-40-20-91-98-299, E-mail:, Website: Or: Nathalie Miller, UBM Live, De Entree 73 Toren A, 1100 AS Amsterdam Z.O., The Netherlands, Phone: +31-(0)20-409-9576, E-mail:, Website:

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