300 Canadian communications professionals, 30 speakers and workshops over three days, dozens of renowned speakers and a Gala Recognizing Excellence in Public Relations
MONTREAL, April, 23 2015 /CNW/ - The Canadian Public Relations Society (CPRS), in collaboration with the Société québécoise des professionnels en relations publiques (SQPRP), will hold its annual conference at Montreal's Westin Hotel from May 31 to June 2. With the theme of Engagement + Impact, this major event will bring together more than 300 public relations professionals from across Canada to enjoy a selection of keynote speeches and participate in over 30 workshops on professional development. The conference also offers a significant opportunity for participants to network and share industry best practices with some of the top public relations practitioners in the country.
A Quality Program with Exceptional Speakers
For its 2015 annual conference, the CPRS has brought together an outstanding group of speakers, including seven special guests who will present keynote speeches:
- Donald Beauchamp, senior vice-president, communications, Montreal Canadiens
- Alexandre Bilodeau, winner of two Olympic gold medals in freestyle skiing
- Reuven Gorsht, global vice-president, Customer Strategy, SAP
- David McLean, leadership expert, McLean Group, former chairman of the board, CN Rail
- Laura Toogood, PhD, Managing Director, Digitalis Reputation
- Jaime Watt, executive chairman, Navigator Ltd
- Stéphanie Yates, professor, Université du Québec à Montréal
Over three days, speakers will present a series of speeches and workshops centring on four major topics:
- Social Engagement and Commitment – Many organizations face challenges in communicating their values or motivating their employees and recognizing their achievements. Ensuring excellent internal and external communications leads to increased loyalty, engagement and commitment.
- Public Relations in 2025 – In order to further demonstrate the strategic importance of public relations to senior management, communications professionals must ensure they gain the knowledge and master the skills to consolidate their role as a strategic resource in managing the organization's reputation. Participants will be able to take part in an interactive "World Café" to discuss knowledge and competencies that will be necessary 10 years from now for public relations professionals to positively guide organizations' strategic decisions.
- Communicating with Conscience across Borders – In recent decades, several major social, environmental and cultural initiatives could have greatly enriched our economy and society had they relied on a program of planned, integrated and proactive communications with stakeholders. PR practitioners and public relations itself must play a key role in guiding organizations toward an efficient and strategic management of all aspects of their communications, a role that must transcend geographical borders.
- New Technology and the Evolution of the Media – It is no understatement to say that the media environment continues to evolve at an incredible pace. From shrinking newsrooms to the increasing demand for bloggers as sources of information, significant gains for non-traditional media, and the growth in importance of visual content and video, the result is that public relations professionals must redefine the ways in which they communicate with an organization's audiences.
To view the conference program in full, please visit http://impact.cprs.ca.
Recognizing Excellence in Public Relations
As part of its annual national conference, the CPRS and the SQPRP will present awards for the best public relations campaigns at a joint gala to be held on Tuesday, June 2, at the Marché Bonsecours. Awarded by industry peers, a total of 50 national and provincial prizes will be given to recognize campaigns that have achieved outstanding results.
Still Time to Register
Communications professionals wishing to attend the event and scheduled workshops can do so by completing the following registration form.
For more information regarding the CPRS Engagement + Impact conference, please visit http://impact.cprs.ca, follow the event, with Twitter handle @CPRS2015, and log on to the Facebook page at www.facebook.com/CPRSNational.
About the Canadian Public Relations Society
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 1,800 members across 14 Member Societies based in major cities or organized province-wide.
SOURCE Canadian Public Relations Society
Image with caption: "Engagement + Impact 2015. (CNW Group/Canadian Public Relations Society)". Image available at: http://photos.newswire.ca/images/download/20150423_C6309_PHOTO_EN_14686.jpg
For further information: Émilie Dutil-Bruneau, NATIONAL Public Relations, Office: 514-843-2370, Cell: 514-654-3180, [email protected]