SHELTON, CT, Dec. 1, 2016 /CNW/ - The Canadian Business Journal – www.cbj.ca – has announced the completion of its current BPA Worldwide website (Interactive) audit.
Tim Peel, Vice President of BPA, praised The Canadian Business Journal for voluntarily opening its records to independent verification and documentation of its data. Peel pointed out that the website audit benefits both advertisers and site owners. A BPA website audit provides advertisers with assurance that the sites they choose to invest in deliver the traffic they claim. "By choosing to become audited, The Canadian Business Journal has elected to offer greater transparency to media buyers," he said "The Canadian Business Journal is the only online business publication in Canada for which census traffic is measured."
Audited to a single set of industry standard metrics, site traffic for The Canadian Business Journal can be accessed in BPA's Reports Library. The six key traffic metrics include: Unique Browsers; Page Impressions; User Sessions; Unique Browser Frequency; Page Duration; and User Session Duration.
About BPA Worldwide. BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. BPA is recognized as an approved certifying body by a number of industry organizations around the world, including IAB Viewability and Impression certification; Trustworthy Accountability Group (TAG), the European Interactive Digital Advertising Alliance (EDAA); the Digital Trade Standards Group (DTSG/JICWEBS) ; and Counting Online Usage of Networked Electronic Resources (COUNTER).
About The Canadian Business Journal. Published monthly, The Canadian Business Journal (CBJ) is read by thousands of senior executives, managers and working-class citizens from coast to coast and has the distinction of being the first online business magazine in Canada to be third-party audited by BPA, confirming its impressive and consistent readership numbers.
The magazine reports on matters of federal and provincial policy, which impacts the way enterprises govern their operations, and by extension how the national landscape of corporate economics is ultimately defined. CBJ has conducted numerous exclusive interviews with the likes of prime ministers, finance ministers, provincial premiers and other high-ranking government officials as well as presidents and CEOs from influential national and multi-national organizations.
SOURCE The Canadian Business Journal
Image with caption: "BPA Worldwide (CNW Group/The Canadian Business Journal)". Image available at: http://photos.newswire.ca/images/download/20161206_C2234_PHOTO_EN_832817.jpg
Image with caption: "CCAB (CNW Group/The Canadian Business Journal)". Image available at: http://photos.newswire.ca/images/download/20161206_C2234_PHOTO_EN_832819.jpg
Image with caption: "The Canadian Business Journal (CNW Group/The Canadian Business Journal)". Image available at: http://photos.newswire.ca/images/download/20161206_C2234_PHOTO_EN_832821.jpg
For further information: Tim Peel, CCAB/BPA Worldwide, +1-416-487-2418, [email protected]