The famous sign of the Camparino bar, opened by Davide Campari in 1915, returns to the Vittorio Emanuele II Gallery
MILAN, Jan. 25, 2012 /CNW/ - The Camparino, historically known as the bar of the Campari brand, returns to the Vittorio Emanuele II Gallery in Milan. The new modern interpretation of the famous original sign has been designed by the master Ugo Nespolo.
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The Camparino, one of the symbols commonly associated with Milan, alongside fashion and design, was the place that gave birth to the tradition of the aperitif, the brand then successfully playing on this concept and diffusing its popularity both nationally and internationally.
We are extremely proud to once again be able to call the flagship bar of the Campari brand 'The Camparino'. This is the traditional heart place for aperitif-drinkers from Milan and around the world," comments Andrea Conzonato, Chief Marketing Officer, Gruppo Campari. "With this project, Campari will return to the symbolic location of its origins in the bar that witnessed the birth of the aperitif as a unique moment heralding conviviality and good company."
The Camparino will be a place where visitors can experience a true Campari "full immersion"; with an eye on the future but a hand firmly on the wheel that once navigated over its origins on the way to making the brand a household name: a place where people can meet and exchange ideas in the run-up to Expo 2015.
Davide Campari opened the Camparino in 1915 as the younger brother of Caffè Campari, the establishment his father Gaspare had opened in 1867 not only to serve the aperitif, but also to serve as a restaurant. The Camparino is the location where a routine aperitif becomes legend, where celebrities mingle with ordinary people. It has witnessed the birth of some of the trends that would spark the styles to become popular in the years to come.
The Camparino will continue to be managed by Orlando Chiari and Teresa Miani, respectively the son-in-law and daughter of Guglielmo Miani, the Apulian tailor who arrived in Milan in 1922 and who purchased the licence of the bar.
Ugo Nespolo is the master responsible for designing the new Camparino sign, an essential mix of tradition and innovation produced by an artist who has worked with Campari on Italian and international projects for many years.
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