Brickley Bear introduced to raise funds for SickKids Foundation.
VAUGHAN, ON, Nov. 14, 2014 /CNW/ - The Brick is the newest national partner of the Children's Miracle Network in Canada. The partnership underscores The Brick's commitment to helping to improve the lives of children and their families.
"The Brick is proud to be part of communities across Canada and has a strong tradition of giving back. We care about our neighbours – especially the youngest generation. That's why we're partnering with Children's Miracle Network," said Jim Caldwell, President of The Brick Group.
The Brick is introducing Brickley Bear to help raise funds for the organization. Brickley Bear stuffed animals, made by Gund®, are available in The Brick's 220 stores nationwide and online. All proceeds from the sale of Brickley Bear go to the Children's Miracle Network and support the children's hospital serving the community where the purchase was made.
The Brick will be matching every dollar donated through the sale of Brickley Bear cut-outs from October 1, 2014, to February 28, 2015, up to a maximum of $100,000.
"The Brick is a great Canadian retailer which has provided value to the homes of Canadians. It just makes sense to partner with this community-focused business," said the Children's Miracle Network's John Hartman, Chief Operating Officer, Canada.
"We're elated to have help from The Brick in raising funds for the equipment and research that help to save the lives of ill and injured children. Brickley is a good friend and role model to kids, whether they're sick or healthy."
Both The Brick and Children's Miracle Network believe in keeping funds in the region where they are raised. All proceeds from Brickley sales will go toward the Children's Miracle Network member hospital that serves the community in which the purchase or donation was made. Funds raised in the greater Toronto Area will support SickKids Foundation located in Toronto, Ontario.
"The focus of our campaign is all about 'Helping to Improve the Lives of Children, Brick by Brick,'" Caldwell explained. "The reason we chose this focus is that we believe that every little bit counts toward making a real difference to the lives of children and their families. That's what it's all about – improving lives and making a difference in our communities."
Limited quantities of Brickley Bear are now available.
About The Brick
Focused on Saving You More, The Brick is Canada's largest retailer of furniture, appliances, mattresses and electronics. With 220 stores and more than 5,000 employees across the country, we're proud to be part of your community.
About Children's Miracle Network
Children's Miracle Network® raises funds and awareness for 170 member hospitals, 14 of which are in Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and research. Its various fundraising partners and programs support the nonprofit's mission to save and improve the lives of as many children as possible. Find out why children's hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at http://www.childrensmiraclenetwork.ca and http://www.facebook.com/CMNHospitals.
Image with caption: "The Brickley Bear (CNW Group/The Brick Ltd.)". Image available at: http://photos.newswire.ca/images/download/20141114_C8922_PHOTO_EN_7980.jpg
SOURCE: The Brick Ltd.
For further information: FOR MEDIA INQUIRIES, PLEASE CONTACT: Jim Caldwell, President, The Brick Group, 780-577-4043, firstname.lastname@example.org