The Brick® Launches Children's Miracle Network Annual Campaign

Targets to Raise over $1M for Children's Hospitals Across Canada

EDMONTON, Sept. 1, 2016 /CNW/ - Children's Miracle Network is thrilled to announce the start of its new fundraising campaign with The Brick with a target to raise in excess of $1M.   The 2016/2017 target builds on the already more than $1.6M raised in partnership with The Brick since The Brick started its corporate sponsorship with Children's Miracle Network in 2014.

"Our great partnership with The Brick demonstrates what is possible when an organization embraces a cause, and focuses the passion of its employees and its customers to make a real difference", commented Adam Starkman, Chief Development Officer, Canada with Children's Miracle Network.  "We are incredibly grateful for the partnership that we have with The Brick, its committed employees, and generous customers. The impact of the funds raised can be seen in each of our member hospitals, helping to ensure that they are able to provide the best possible care to kids and their families."

The funds were primarily raised through the sale of Brickley bears, stuffed versions of The Brick's mascot Brickley Bear and donations received in store.   A new version of Brickley Bear will be introduced and, for the first time, a companion bear, Brickley's sister Brick-Lea, will also be available.  The Brick also has committed to contribute $100,000 towards the 2016/2017 Campaign.  The funds raised will return to the communities in which they were raised by supporting the local children's hospitals.

"We are proud of the work we have done to date with Children's Miracle Network and the impact of our efforts and look forward to what we can achieve in the upcoming year" said Dave Freeman, Senior Vice President, Operations for The Brick.   "The achievements we have attained in supporting Children's Miracle Network have been possible because of the hardworking efforts and contributions of our employees and their families and the generous contributions of our customers.   These ongoing contributions make a real difference in the lives of children across Canada."

About Children's Miracle Network

Children's Miracle Network® raises funds and awareness for 170 member hospitals, 14 of which are in Canada.  Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and research. Its various fundraising partners and programs support the nonprofit's mission to save and improve the lives of as many children as possible. Find out why children's hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at and

About The Brick

Focused on Saving You More, The Brick is Canada's largest retailer of furniture, appliances, mattresses and electronics. With 216 stores and more than 5,000 employees across the country, we're proud to be part of your community.

The Brick is online at Keep up to date and follow us on Twitter, Facebook and Pinterest.

SOURCE The Brick Ltd.

For further information: FOR MEDIA INQUIRIES, PLEASE CONTACT: Greg Nakonechny, Vice President, Legal & Corporate Secretary, The Brick Group, 780-577-4043,


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