The Brick® launches Breakfast for Learning™ campaign

Proceeds from in-store donations and Brickley Bear sales to help feed Canadian children and youth

EDMONTON, March 9, 2015 /CNW/ - An ongoing partnership between The Brick and Breakfast for Learning is getting a friendly helping hand to feed hungry schoolchildren across Canada.

Through August 31, 2015, The Brick's charity bear, Brickley, will be sold in-store and online to raise funds for Breakfast for Learning. Donations will also be accepted at The Brick's 220 stores across Canada.

"When your mom said 'breakfast is the most important meal of the day,' she was right," said Jim Caldwell, President of The Brick.

"Unfortunately, too many kids in our country go to school on an empty stomach, impeding their ability to learn and prepare for a successful future. That's why The Brick believes it's so important to support Breakfast for Learning and its vision to ensure all children and youth in Canada attend school well-nourished."

Proceeds from sales of Brickley, along with all donations, will go to Breakfast for Learning to help fill hungry tummies and open curious minds. The national charitable organization works with schools and communities to help them start and operate programs that provide meals and snacks to at-risk and hungry children.

The Brick aims to raise $400,000 for Breakfast for Learning over the next six months, including a pledge to match donations up to $100,000. Since The Brick and Breakfast for Learning began their partnership in 2012, The Brick has raised more than $700,000 for the organization and its important work.

"We are absolutely thrilled that Brickley Bear will be helping to raise funds for us this year," said Samantha David, Executive Director of Breakfast for Learning. "We have such a strong and valued relationship with The Brick, and we're certain Brickley will make the 2015 campaign better than ever."

Since its launch in 1992, Breakfast for Learning has provided more than 550 million meals and snacks to more than 3.6 million children across Canada.

About Breakfast for Learning

Breakfast for Learning is committed to helping children across Canada attend school well-nourished and ready to learn so they can have the best chance to realize their full potential in life. Established in 1992, Breakfast for Learning is one of the largest national charities dedicated to supporting student nutrition programs in every province and territory. In the 2014/15 school year, Breakfast for Learning funded 2,174 breakfast, lunch and snack programs, supporting over 271,600 children and youth with more than 44 million nourishing meals and snacks. For more information visit

About The Brick 

Focused on Saving You More, The Brick is Canada's largest retailer of furniture, appliances, mattresses and electronics. With 220 stores and more than 5,000 employees across the country, we're proud to be part of your community.

The Brick is online at Keep up to date and follow us on Twitter, Facebook and Pinterest.

SOURCE The Brick Ltd.

For further information: FOR MEDIA INQUIRIES, PLEASE CONTACT: Jim Caldwell, President, The Brick Group, 780-577-4043,; Samantha David, Executive Director, Breakfast for Learning, 1-800-627-7922 ext. 224,


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