The Basketball Jones Officially Joins The Score

Irreverent web series covering the NBA adds to The Score's multiplatform content strategy

TORONTO, March 1 /CNW/ - Score Media Inc. (TSX: SCR) today announces that The Basketball Jones has officially become a member of its talented roster of original content producers. Filled with inventive and humorous content, The Basketball Jones has been at the forefront of digital sports media for the last four years producing over 500 episodes of its daily show.

Known for their irreverent style and obsessive passion for the game, talented hosts J.E. Skeets and Tas Melas are equally comfortable breaking down a game-winning play as they are satirizing the latest news from the NBA. Working with Skeets and Tas are senior producer Jason Doyle and producer/writer Matt Osten, both recognized by their fans for their fresh and unconventional approach to creating content. Together the four of them make up The Basketball Jones - professional basketball's essential source for analysis, commentary, pointless digressions and petty arguments.

Like most of The Score's original content, material from The Basketball Jones will be migrated across The Score's full contingent of media assets including the newly relaunched website www.theScore.com, The Score's leading mobile application, ScoreMobile, its television network and The Score's Hardcore Sports Radio SIRIUS Channel 98.

"We were fans before we were partners and because of their undeniable appeal to sports fans, The Basketball Jones was on our radar very early on," says Jonathan Savage, Vice President, Digital, Score Media Inc. "With a heavy focus on basketball and with a young demographic of followers, they're a natural fit for us."

To hear if they're as happy as we are, click here: http://video.thescore.com/watch/the-announcement.

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.7 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.

%SEDAR: 00003035E

For further information: Sharon Lassman, Director, Communications, Score Media Inc., [phone] x2217, [email protected]