The Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve.

KINGSTON, Jamaica, June 21, 2012 /CNW/ - Appleton Estate Jamaica Rum is proud to announce the release of a world first in Rum, the very rare Limited Edition Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve.

(Photo: http://photos.prnewswire.com/prnh/20120621/NY28488)

Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve comprises rums that have been aged for a minimum of 50 years in hand selected, oak barrels and it is believed to be the oldest rum available for sale in the world. Only 800 bottles of this very rare, Limited Edition bottling will be made available for sale around the world at a target Retail Price of US$5,000 per 750ml bottle.

The rums that make Appleton Estate 50 Year Old Jamaica Rum were specially set down over 50 years ago and very carefully managed over time to create this minimum aged 50 Year Old Rum to celebrate the 50th Anniversary of Jamaica's Independence.

This very rare, Limited Edition rum was launched on June 7, 2012 at Jamaica House in Kingston, Jamaica and was attended by a number of dignitaries including the Prime Minister of Jamaica, the Most Honourable Portia Simpson-Miller.

Mr. Andy Holmes, Chief Operating Officer - International of J. Wray & Nephew Limited, owners of the Appleton Estate Jamaica Rum brand, noted, "We are very proud of the Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve, believed to be the oldest rum available for sale in the world. This Limited Edition, minimum aged rum is truly an exceptional spirit that encapsulates the world-class Appleton Estate Jamaica Rum range and the Appleton Estate where we have been producing exceptional rums since 1749.

"The Appleton Estate 50 Year Old Jamaica Rum will be sold on allocation globally through select, specialist premium Retailers, exclusive style and classic on-premise partner accounts and select Duty Free stores around the world. It will be available for sale in Jamaica immediately after the launch on June 7 and will then be rolled out in key markets around the world."

The Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve is packaged in a bespoke hand crafted, crystal decanter whose design and shape was inspired by Appleton Estate Jamaica Rum's iconic bottle. The etchings and gold screen printing on the bottle take their cue from Jamaica's National Symbols and it is finished with a gold finished brass and cork stopper and presented in a black lacquered gift box with gold finished brass hinges. A commemorative booklet that outlines Jamaica's march to Independence and the journey of the Appleton Estate 50 Year Old Jamaica Rum is also included.

Mr. Holmes added, "Just before Jamaica received its independence, several barrels of rums from the Appleton Estate were set aside to age to create a very special blend of 50 year old rum that would celebrate the 50th Anniversary of Jamaica's Independence. Now the 50 year journey from barrel to bottle is complete and the world can now share in this very rare and exquisite collector's item."

Tasting Notes

Appearance:	Dark mahogany colour with rich coppery reflections and a very pronounced green ring of ageing.
Bouquet:	Powerful oak infused with rich vanilla and layered with cinnamon, maple and orange peel.
Finish:	Exceptionally smooth with a honeyed oak finish.

The Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve is bottled at 45% alc/vol.

Notes on Jamaica's specification for the ageing of rum

Age is determined from the time the rum has been placed in a wooden vat or barrel for continuous maturation.

A statement of age may be given on the label of rum in terms of such as '...years old'. Where a statement is given, the blank shall be filled in with the age of the youngest distilled spirit in the product.

All rum maturation warehouses owned and operated by J. Wray & Nephew Limited (owners of the Appleton Estate Jamaica Rum brand) are supervised by Government Excise Officers. All minimum aged rums removed from the aging warehouse for bottling must receive a certification of age from the Government Excise Officer.

SOURCE Appleton Estate Jamaica Rum

Editors Notes:

The Appleton Estate is the oldest sugar estate and distillery in Jamaica in continuous production and is located in the Nassau Valley in the parish of St. Elizabeth. The first known documentation of rum production at the Appleton Estate is dated 1749.

The brands that make up the Appleton Estate range of premium aged rums include Appleton Estate V/X Jamaica Rum; Appleton Estate Reserve Jamaica Rum; Appleton Estate Extra 12 Year Old Jamaica Rum; Appleton Estate Master Blenders' Legacy and Appleton Estate 21 Year Old Jamaica Rum. All Appleton Estate Jamaica Rums are produced exclusively on the Appleton Estate using time-honoured traditions that have been passed down from generation to generation since 1749.

Appleton Estate Jamaica Rum is committed to the environment and to reducing its carbon footprint. The Company has made significant investment in plant, equipment and training to ensure that its operations in the Nassau Valley, as well as the head office in Kingston, are green. The Kingston Head Office received ISO 14000 certification in February 2009 - which means that the Company has developed sound environmental initiatives that meet the requirements of the ISO standard.

The Appleton Estate Jamaica Rum range is Jamaica's leading premium rum and is exported to over 60 countries around the world.

for further press information, please contact: [e-mail]

For further information:

John Hammond, H&D, [phone], [e-mail], skype: therumman9999

http://www.appletonestate.com

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