The 2017 Evening of Excellence Winners Revealed

KELOWNA, BC, May 31, 2017 /CNW/ - Forty-one Awards of Excellence were presented at the 2017 Evening of Excellence Awards Gala, on the final evening of Illuminate 2017, the CPRS National Conference, in Kelowna B.C. Gold, silver and bronze award winners were unveiled during the event. The 2017 Major Award recipients were announced over the course of the three-day Summit.

CPRS National congratulates all Awards of Excellence winners and CPRS Major Awards recipients for their demonstration of public relations and communications excellence.

2017 CPRS Awards of Excellence


Canadian Marketing Communications Campaign of the Year
GOLD Veritas Communications & General Mills Canada: "Bring Back the Bees"
SILVER Clarks and High Road: "#ClarksMashup"
BRONZE Activia from Danone and NATIONAL Public Relations: "Activia Live « InSync » Campaign"

Canadian Community Relations Campaign of the Year
GOLD High Road: "Little Leaguers Send A Big Message"
SILVER CanadaHelps & High Road: "GivingTuesday"
BRONZE Weber Shandwick: "McHappy Day 2016: Who are you making happy?"

Canadian Advocacy and Social Marketing Campaign of the Year
GOLD Argyle Public Relationships & Ontario Pork: "Ontario Pork: An Era of Change and Responsibility"
SILVER FleishmanHillard and Ontario Road Builders' Association: "ORBA - #SiteUnseen "
BRONZE Pfizer Canada Inc. and NATIONAL Public Relations: "It's About mBC Time"

Canadian Media Relations Agency Campaign of the Year:
GOLD Craft Public Relations & Nintendo of Canada Limited: "The Launch of Pokémon Sun and Pokémon Moon"
SILVER Argyle Public Relationships & Canada's Ecofiscal Commission: "Reframing Canada's climate policy discussion"
SILVER AstraZenecaCanada/Ovarian Cancer Canada/David Dixon/Weber Shandwick: "Know Your Genes"
BRONZE FleishmanHillard and Energizer: "Energizer Camping Program"

Canadian Media Relations Non- Agency Campaign of the Year:
GOLD Kids Help Phone: "Teens Talk 2016"
SILVER Toronto Hydro: "Emergency Preparedness Hacks"
BRONZE Business Development Bank of Canada: "2016 BDC Small Business Week: 'Measure up! Shape your future'"

Canadian Issues/Crisis Management Campaign of the Year:
GOLD Syncrude Canada Ltd.: "Fort McMurray Wildfire - Syncrude Employee Communication"
SILVER Sheridan College Institute of Technology and Advanced Learning: "HMC Delay"
BRONZE Ville de Gatineau: "Wastewater works and discharge: bring on transparency!"

Canadian Government Relations Campaign of the Year:
GOLD Argyle Public Relationships: "The Sixties Scoop: Honourable Words Require Honourable Actions"
SILVER Mitacs: "Building trust with a new government"
BRONZE Township of Oro-Medonte: "Story of the Oro African Church"

Canadian Health Care Campaign of the Year
SILVER North West Local Health Integration Network: "Guide Your Health: Your Story, Your Future"
SILVER Association des radiologistes du Québec/Massy Forget Langlois relations publiques: "Dossier de l'Association des radiologistes du Québec "
BRONZE Toronto Public Health: "condomTO Wrapper Design Contest"

Canadian Digital Communications Campaign of the Year
GOLD University of British Columbia Library: "Open Access Awareness Campaign"
SILVER FleishmanHillard and Ontario Road Builders' Association: "ORBA - #SiteUnseen"
BRONZE Pfizer Canada: "Don't Overlook What's Missing: Pediatric Vaccination Reminder
Campaign" Revolution Strategy, on behalf of its client Opportunities NB: "We Have Tech Jobs"

Canadian Internal Communications Campaign of the Year
SILVER CAE Inc.: "Project QuESST "
BRONZE TVO: "The new myTVO: supporting a culture of employee empowerment"


Best Special Events Projects:
GOLD Toronto Hydro: "Hydrostor"
SILVER Elettra Communications: "Harbour Centre's Urban Grind"
BRONZE Weber Shandwick: "1903- A Harley-Davidson Café"

Best Multi-Media Projects:
GOLD Canadian Patient Safety Institute: "Stories of Harm and Suffering - CPSI Patient and Provider Videos"

Best Digital and Social Media Projects:
SILVER Simon Fraser University: "Not Your Mom's Social Network"

Best Writing Projects:
SILVER The Association of Professional Engineers and Geoscientists of Alberta: "The PEG: A Community Reborn"
BRONZE Paradigm and Edgewell Personal Care: "Schick Hydro Silk TrimStyle – Lingerie and the Loonie"

Best External Publication (print or electronic)
GOLD Alberta Energy Regulator: "AER Resource Brand Journalism"
SILVER PortsToronto: "PortsToronto Sustainability Report 2016"
BRONZE SAIT Communications and Marketing: "Career and Program Guide 2017"

Best Annual Report (print or electronic)
GOLD Hamilton Community Foundation: "Now Picture This"
SILVER PSP INVESTMENTS: "Energizing a Traditional Annual Report"
BRONZE SAIT Communications and Marketing: "SAIT Annual Report 2015/16"

About CPRS 
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 2,500 members across 14 Member Societies based in major cities or organized province-wide.  For more information, visit our website:

SOURCE Canadian Public Relations Society

For further information: Dan LaBelle, Specialist, Communications and Events, Canadian Public Relations Society, 4169171794,

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