MONTREAL, Oct. 2, 2016 /CNW Telbec/ - The Quebec Breast Cancer Foundation is proud to announce that the CIBC Run for the Cure, held simultaneously today in Montreal, Quebec City, Sherbrooke and Val-d'Or, successfully raised the sum of $1,150,000 million for the cause! More than 8,000 people took part in this major annual event, which officially kicks off Breast Cancer Awareness Month.
The CIBC Run for the Cure is the biggest volunteer-run fundraising event in the fight against breast cancer. Over 450 people were involved in organizing the four Quebec events. Donations collected as part of the CIBC Run for the Cure will allow the Quebec Breast Cancer Foundation to finance innovative research project, awareness-raising and education campaigns and support programs for women affected by breast cancer and their families.
"October is breast cancer awareness month. It serves as a reminder of the importance of uniting our efforts, in order to revert the progression of this disease that will affect one in nine women and is the second cause of death for women from cancer. The Quebec Breast Cancer Foundation is the only charitable organization in Quebec dedicated entirely to supporting women affected by the disease. For more than twenty years now, our efforts represent more than $ 36 million invested in research, innovation, education and awareness. Every dollar raised helps advance research, which is our main tool in the fight against breast cancer" says Nathalie Tremblay, Chief Executive Officer of the Quebec Breast Cancer Foundation.
Let's remember that thanks to research and education and awareness campaigns encouraging early detection, the breast cancer survival rate is now 88%, 5 years after the diagnostic, and that the breast cancer mortality rate has dropped by 44%, since 1986.
About the CIBC Run for the Cure of the Canadian Breast Cancer Foundation
Every year since 1992, the CIBC Run for the Cure of the Canadian Breast Cancer Foundation has proved to be the most important national, day-long fundraising activity carried out by volunteers to support the realization of a future without breast cancer. On October 2, 2016, this national event will mobilize new participants and volunteers in more than 60 communities across the country. For more information, visit cibcrunforthecure.com.
About the Quebec Breast Cancer Foundation
The Quebec Breast Cancer Foundation is the only non-profit organization in Quebec devoted entirely to the fight against breast cancer through research and innovation, raising awareness, and providing education and support to those affected by this disease and their loved ones. For further information on this subject please visit rubanrose.org.
CIBC is a leading Canadian-based financial institution with 11 million individual, small business, commercial and institutional clients. CIBC and its employees invest in the social and economic development of communities and in 2015, CIBC contributed more than $65 million to support community initiatives across Canada, including the Canadian Breast Cancer Foundation CIBC Run for the Cure, CIBC Miracle Day™ and United Way. This year, CIBC marks 20 years as title sponsor of the CIBC Run for the Cure and over two decades of support for breast cancer research and treatment. For more information, visit CIBC's Corporate Responsibility Report or follow on Twitter @CIBC, Facebook (www.facebook.com/CIBC) and Instagram @CIBCNow.
SOURCE Quebec Breast Cancer Foundation
Image with caption: "On the picture, from left to right: Nathalie Tremblay, Chief Executive Officer of Quebec Breast Cancer Foundation; Robin Roy, MC; Pam McLernon, QCBF Founder; Mitsou Gélinas, QBCF Volunteer Spokeperson; and Sylvain Vinet, Region Head - Eastern Canada, CIBC Bank (CNW Group/Quebec Breast Cancer Foundation)". Image available at: http://photos.newswire.ca/images/download/20161002_C4508_PHOTO_EN_786563.jpg
For further information: Alexandre Vignola-Côté, [email protected], T: 514 282-4793, C: 514 830-1226