A sporting event without precedents that established a new Guinness World Record®
- More than 85,000 people in 36 cities and 21 countries joined the 2016 Global Energy Race by Bimbo around the world.
- Thanks to the kilometres run and walked by participants, more than 1 million slices of bread will be donated to food banks in host cities.
- 2016 Global Energy Race by Bimbo set the Guinness World Records® mark for the 10K race hosted in the largest number of cities on the same day!
MEXICO CITY, Sept. 26, 2016 /CNW/ - With 36 host cities in 21 countries, the 2016 Global Energy Race by Bimbo gathered more than 85,000 people around the world for Grupo Bimbo's most significant family sport event to-date. As part of its commitment to society, Grupo Bimbo, with the participation of Fox Sports, Powerade and Kappa, hosted the global race for a second year in a row in order to promote a more active and healthy lifestyle and to set families in motion.
Compared to the previous year, the second edition of the Global Energy Race by Bimbo increased its impact going from 22 to 36 cities and from 19 to 21 countries. In addition, this year people from around the globe ran and walked for a cause. Thanks to the participation of thousands of families, more than 1 million slices of bread will be donated to food banks in every host city.
All those who joined the 2016 Global Energy Race by Bimbo contributed to set the Guinness World Record® mark for the most 10K races held simultaneously worldwide on the same day.
Both T-shirt and medal are collectible items, and every year, for 5 editions, symbols of tenacity and inspiration will be used. This year, the distinctive image is the Temple of Heaven in Beijing, which will be the city that will host the 10k race winners. The top men and women finishers from every country will be awarded a direct ticket to the 2017 Global Energy Race in that city, for themselves and one companion.
Daniel Servitje, CEO and President of Grupo Bimbo said, "Today, together we made history once again. More than 85,000 people around the world got in motion in an extraordinary event. Congratulations to all participants and see you in the next edition of the Global Energy Race by Bimbo."
The Global Energy Race 2016 by Bimbo is aligned to Grupo Bimbo's Health and Wellness Strategy to promote healthier lifestyles and encourage people to do physical activity through different platforms.
About Grupo Bimbo
Grupo Bimbo is the leading company in the global baking industry. It has more than 130 thousand associates and in 2015 had sales for US$13.8 billion dollars. Grupo Bimbo has 169 production plants and more than 1,800 sales centers strategically located in 22 countries around the world, in 3 continents. Grupo Bimbo makes more than 10 thousand products under more than 100 very well-known and prestigious umbrella brands in various categories such as bread loaves, buns and toasts. It also has a wide distribution network in the countries where it is located, being one of the largest distribution networks in the American Continent. Grupo Bimbo is listed in the Mexican Stock Exchange (BMV) under the BIMBO ticker symbol. Grupo Bimbo ratifies its commitment to the environment taking its sustainability programs to all the countries it makes business in.
SOURCE Grupo Bimbo